Case Study
E-commerce
React.jsShopifyzapiet
Revenue and operational efficiency were negatively affected by the brand's significant issues with customer trust and product fit.
The brand required an immersive, try-before-you-buy solution to boost customer confidence and lower returns while remaining competitive.
We implemented Augmented Reality (AR) for a client’s virtual try-ons to enhance customer experience and boost sales. This solution provided their customers with an effortless and engaging online shopping experience.
AR Try-On Integration: Using Shopify's 3D/AR capabilities, we created a virtual try-on tool that lets users see real-time product visualizations on their skin. This reduced hesitancy to purchase by boosting confidence in shade selection.
Smooth Integration of Product Pages: By integrating the augmented reality tool into product pages with Zapiet, we ensure a simple and interesting shopping experience. Immediate cosmetics previews increased customer engagement and decreased uncertainty.
This solution allows customers to now "try before they buy," increasing confidence in their purchases and lowering the possibility of returns. Building such experiences often involves custom setup and integration, which is where a Shopify expert agency becomes valuable.
Frontend Technologies
JavaScript Frameworks | Augmented Reality (AR) Integration
Backend Technologies
Shopify Platform | Zapiet Integration
AR and 3D Modeling Tools
3D Modeling Software | AR Development Kits
AI and Machine Learning
Computer Vision | Machine Learning Algorithms
APIs and Integrations
Shopify AR API | Custom Integrations
Return Rates Dropped to 12%: The product return rates have dropped from 35% to 12%. Real-time AR visualization allowed customers to match products to their skin tone accurately, reducing returns and operational costs.
25% Increase in Average Order Value (AOV): With the confidence of virtual try-ons, customers explored complementary products, leading to larger cart sizes and higher revenue without additional acquisition costs.
Enhanced Customer Engagement: Interactive AR tools significantly increased dwell time on product pages and improved user satisfaction, creating a more engaging shopping experience.
“I am glad that I connected with you guys directly. From the first call itself, your team understood our main concerns. Along with our main issues, a few minor issues also have dramatically improved. Thanks again, Lucent Innovation.”
Jennifer Lee
Operations Manager
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