Case Study

Augmented Reality for Beauty: Virtual Try-Ons Improving Confidence and Sales

Industry

E-commerce

Core Technologies

React.jsShopifyzapiet

Challenge

Revenue and operational efficiency were negatively affected by the brand's significant issues with customer trust and product fit.

  1. High Return Rates: Incorrect shade selection led to the return of 35% of the products.
  2. Low Customer Confidence: Without the ability to preview products, customers hesitate to purchase.
  3. Lost Sales Opportunities: Consumers favored in-person purchases over unclear internet purchases.

The brand required an immersive, try-before-you-buy solution to boost customer confidence and lower returns while remaining competitive.

Solution

We implemented Augmented Reality (AR) for a client’s virtual try-ons to enhance customer experience and boost sales. This solution provided their customers with an effortless and engaging online shopping experience.

AR Try-On Integration: Using Shopify's 3D/AR capabilities, we created a virtual try-on tool that lets users see real-time product visualizations on their skin. This reduced hesitancy to purchase by boosting confidence in shade selection.

Smooth Integration of Product Pages: By integrating the augmented reality tool into product pages with Zapiet, we ensure a simple and interesting shopping experience. Immediate cosmetics previews increased customer engagement and decreased uncertainty.

This solution allows customers to now "try before they buy," increasing confidence in their purchases and lowering the possibility of returns. Building such experiences often involves custom setup and integration, which is where a Shopify expert agency becomes valuable.

Technologies and Tools

Frontend Technologies

JavaScript Frameworks | Augmented Reality (AR) Integration

Backend Technologies

Shopify Platform | Zapiet Integration

AR and 3D Modeling Tools

3D Modeling Software | AR Development Kits

AI and Machine Learning

Computer Vision | Machine Learning Algorithms

APIs and Integrations

Shopify AR API | Custom Integrations

Results

arrow-icon

Return Rates Dropped to 12%: The product return rates have dropped from 35% to 12%. Real-time AR visualization allowed customers to match products to their skin tone accurately, reducing returns and operational costs.

arrow-icon

25% Increase in Average Order Value (AOV): With the confidence of virtual try-ons, customers explored complementary products, leading to larger cart sizes and higher revenue without additional acquisition costs.

arrow-icon

Enhanced Customer Engagement: Interactive AR tools significantly increased dwell time on product pages and improved user satisfaction, creating a more engaging shopping experience.

Words of Appreciation

“I am glad that I connected with you guys directly. From the first call itself, your team understood our main concerns. Along with our main issues, a few minor issues also have dramatically improved. Thanks again, Lucent Innovation.”

Jennifer Lee

Operations Manager

One-stop solution for next-gen tech.