Boosting E-commerce Success with a Mobile-First Shopping Revolution

Industry

E-commerce

Core Technologies

FireBaseReact NativeREST APIsTensorFlow

Challenges:

The client's responsive website struggled to engage a growing mobile-first audience, resulting in high cart abandonment rates and reduced conversions. A dedicated Android app with seamless transaction flows and personalized features was essential to meet user expectations.

Integrating an AI-powered chatbot for real-time customer support was complex to ensure fast, smooth responses on all devices. Lacking in-house mobile development expertise, the client needed a scalable, cost-effective solution that could be delivered within a tight five-month timeline, with consistent performance across various devices.

Solutions

The client agreed on our recommendation to use React Native for faster and cost-effective app development. This decision was primarily influenced by our proven expertise as a React Native app development company, ensuring cost-effectiveness, faster development cycles, and scalability across multiple platforms.

Our team, consisting of a QA engineer, two React Native developers, and a project manager, adopted an Agile methodology with biweekly sprints and regular demos to ensure alignment with client goals. The Android app was developed and launched within five months, replicating the website's core functionalities with mobile-first optimizations and an AI-powered chatbot for enhanced user engagement.

Key features include:

User Account Management: Profile creation, order history, and settings.
Smart Search with Filters: Advanced search with category and attribute filters.
Product Details & Reviews: Detailed product info with user reviews and ratings.
Favourite Products & Order History: Wishlist and purchase tracking for personalization.
Secure Payment Integration: Seamless payments via PayPal and Stripe.
Order Confirmation & Notifications: Instant confirmations and timely notifications for purchases and shipping updates.
AI-Powered Chatbot: 24/7 support for queries, product recommendations, and order assistance.

Technologies and Tools

Mobile App Development

React Native, JavaScript, Redux Toolkit

Backend & Database

Firebase (Fire store, Authentication)

User Interface & Experience

React Native Paper, Styled Components

AI Integration

TensorFlow.js (for AI-powered chatbot)

Integrations

Payment Gateways (PayPal, Stripe), Push Notifications (Firebase Cloud Messaging)

APIs

REST APIs

Results

Mobile purchases jumped 50% in three months.

The chatbot handled 70% of customer questions, cutting response time by 65%.

Features like wishlists increased repeat purchases by 25%.

Streamlined checkout flow reduced cart abandonment by 20%.

React Native reduced development time by 25–30% compared to native apps.

Push notifications and the chatbot cut manual customer service tasks, like answering common questions, by 30%.

4.6-star rating on the Play Store due to intuitive design and 24/7 support.

Automated FAQs and chatbot support lowered staffing costs by 20%.

Words of Appreciation

"The team’s expertise enabled a high-performing Android app, improving mobile engagement. Our users are now more engaged with our app. Thanks again!"

Emma Thompson, Chief Executive Officer

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