Transformed Customer Experience for Buddy Text with SMS and QR Integration

Introduction (Client Overview)

Buddy Text is a business based in California, USA. It wants to transform the way that consumers use text messaging to make transactions. Their objective is to offer a smooth purchasing experience without requiring a conventional checkout procedure. It seeks to streamline transactions by eliminating pointless processes, whether clients engage via a website, opt-in, or a proprietary QR Code System.

Lucent Innovation has created a unique web application for Buddy Text. It makes it simple for users to carry out transactions over text. Also, Buddy Text's team can manage users, products, campaigns, and payment channels with the help of the dual-user system of the application.

Problem

Shopping online was difficult for customers because of the lengthy checkout processes and complex navigation. Customer satisfaction and conversions are compromised by this. Buddy Text recognized the need for a simple, user-friendly solution for this. So, they approached Lucent Innovation to create a solution that could facilitate text purchases. This gives businesses the means to easily manage contacts, orders, and promotions.

Solution

Lucent Innovation developed the Buddy Text Web Application with a lot of core functionalities:

• Seamless SMS Integration: Leveraged Plivo SMS API for secure and effective communication with customers.
• Payment Gateway Support: Integrated Stripe API for hassle-free payments.
• Shopify Compatibility: Synchronized product and order data through Shopify API and webhook integration.
• Comprehensive Management Tools: Built modules for user management, campaign creation, contact grouping, and product inventory updates.
• Analytics and Reports: Designed dashboards to track orders and campaign performance, helping users make data-driven decisions.

Technologies and Tools Utilized

• Technologies: Vue.js 3.2.13, Laravel Framework 10.5.1, MySQL 10.4.27-MariaDB.
• Development Tools: Microsoft Visual Studio Code.
• Hosting: AWS Cloud with 24/7 support.
• Design Tools: Wireframes and prototypes for interface design.
• APIs: Plivo SMS API, Stripe API, Shopify API.

Time Taken

The project was completed in 8 weeks, from requirement gathering and design to development, testing, and deployment.

Result Achieved

• We created a fully operational platform that helps customers to complete purchases in seconds through SMS or QR code scans.
• We increased efficiency for business through centralized dashboards for managing campaigns, contacts, and products.
• Improved user engagement and higher conversion rates due to frictionless transactions.
• Successful integration of third-party tools for scalability and seamless data synchronization.

Bottom Line

Lucent Innovation created an innovative web application that simplified the process of buying by allowing clients to buy goods by text without having to deal with a checkout process. By collaborating with us, Buddy Text has been able to effectively close the gap between SMS-based transactions and conventional e-commerce. In addition to increasing customer satisfaction, this solution gave Buddy Text strong management capabilities to increase conversions and boost operational effectiveness.