Migrating to Headless Commerce for Blazing-Fast Performance

Industry

E-commerce

Core Technologies

Reactshopify hydrogenShopify Plus

Challenge

A major electronics retailer experienced poor user experience and lost sales due to slow site performance. Revenue suffered from high bounce rates, problems with mobile usability, and crashes during busy events.

Slow Page Loads: Users drop off when pages take more than five seconds to load.
Mobile UX Challenges: Poor navigation and delay resulted in fewer conversions.
Peak Traffic Losses: Revenue was lost due to site crashes on Black Friday.

They require a quicker, more scalable solution to remain competitive.

Solution

To improve performance and scalability, we implemented a headless Shopify architecture, optimized media delivery, and improved the mobile experience, ensuring a faster and smoother shopping journey.

Headless Shopify Migration

We transitioned to headless commerce, using React for the frontend and Shopify Hydrogen for the commerce layer. This decoupling enabled faster page rendering, seamless navigation, and a highly interactive UI, eliminating monolithic limitations.

Media Optimization

We implemented lazy loading for images, ensuring they load only when needed, reducing initial load times. Deploying AWS CloudFront (CDN) distributed static assets globally, improving speed and reducing latency for users worldwide.

Improved Mobile Experience

We optimized responsive layouts for seamless mobile navigation. Using GraphQL, we fetched only the necessary data, minimizing payload size and ensuring faster load times on mobile networks.

With headless Shopify, media enhancements, and mobile optimizations, the client now has a high-speed, scalable e-commerce platform ready to handle peak traffic effortlessly.

Technologies and Tools

E-commerce Platform

Shopify Plus

Frontend Framework

React

Commerce Layer

Shopify Hydrogen

API Query Language

GraphQL

Content Delivery Network (CDN)

AWS CloudFront

Media Optimization

Lazy Loading

Pre-Migration Platform

Legacy Monolithic Platform

Results

As the site's speed increased from more than five seconds to 1.2 seconds, the user experience improved, and bounce rates decreased. Faster page loads guarantee quicker transactions and more straightforward navigation.

A 40% increase in mobile conversions was achieved through a smooth, app-like shopping experience, which was made possible by an optimized mobile user experience and GraphQL-powered data fetching.

Black Friday sales were three times higher than the year before because the website handled the increased demand without crashing and stayed quick and stable during peak traffic.

Words of Appreciation

Before the migration, our site would slow down or even crash during peak events like Black Friday, costing us sales. After moving to a headless Shopify setup, our site remained stable, and our Black Friday sales tripled! The improved speed and seamless shopping experience made a huge difference, and we no longer worry about traffic spikes affecting revenue.

Jason McAllister

Director of E-commerce

One-stop solution for next-gen tech.