Shopify Custom Application Development - The Man Company

Aashish Kasma|11/11/2020, UTC|3 MIN READ|
//Shopify Custom Application Development - The Man Company



Mobile ecommerce is a booming business opportunity worth billions of dollars. By 2021, mobile ecommerce sales are expected to account for 54% of total ecommerce sales.

As per DynamicYield, “Only 12% of consumers find shopping on the mobile web convenient“. So, there is a lot of room for improvement.

Our client, The Man Company, is a premium grooming company for men that provides all types of grooming solutions for men; for beards, hair, face, and body. As many ecommerce sites do, they had their own challenges with site speed and were looking for ways to optimize their performance.

Client Challenges:

  • Slow mobile speed
  • Poor site performance: page load time, bounce rate, time on site...
  • High costs involved when trying to use a native app
  • Costly app maintenance

Challenges faced by Lucent Innovation team:

When Lucent Innovation dove into the project, we realized that using a native app, although it’s a common solution available, would turn out to be extremely time consuming for the team and expensive for the client. So, our team researched various solutions to reduce the cost burden on our client.


We decided that the best approach was to build a Progressive Web App (PWA) using React Javascript. A PWA is a web app that functions like a native app. The only difference is that it renders in a browser (as webview). PWA can be built using Javascript frameworks such as Angular, with the exception of Vue. So, our team at Lucent decided the best approach was to use Reach Javascript.

Overall results:

  • Optimized content discoverability and improved SEO results
  • Optimized website loading time. 
    • By preventing the page header and code loading every time a user visits a new page, and only loading what’s necessary (such as a different product) we substantially increased the page load time and overall site speed.
  • The above improvements led to an overall better user experience, translating into increased conversion rates (more sales = more revenue).
  • Users increased the pages visited, learning more about the company and the different products they have.
  • Users increased the overall time spent on their site...across all browsers and screen types.
  • Last but certainly not least, our client saved money by using a better, less expensive solution because building a PWA is much cheaper compared to building a native app.


Technology used:

PWA, React js

Lucent Innovation is a full-service Shopify web design and development company. We build ecommerce websites that are ready to sell, scale, and grow.

Contact us for your next project!



Aashish Kasma

Co-founder & CTO

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