Case Study
Fashion & Retail
GraphQLJavaScriptShopifyShopify Liquid
Operating its e-commerce business on Magenta, Jade Blue experienced various performance and operational difficulties. Maintaining the Magento platform required significant technical knowledge and regular developer involvement, which raised running expenses.
Particularly during heavy traffic times, the website's slow page load speeds also caused a bad user experience and higher bounce rates.
Customizing the Magento platform to include fresh features limited their agility since it took time and resources.
Furthermore, the erratic integration of outside systems for inventory control and order processing disturbed backend operations. These constraints also limited the brand's scalability and made it challenging to fit the platform with Jade Blue's customer-centric and style-driven character.
The most critical problems included:
To overcome these challenges, Lucent Innovation suggested and carried out a total digital transfer from Magento to Shopify. We started by carefully moving all necessary data—products, collections, orders, customer details—using a safe and organized approach from Jade Blue's current configuration.
Explicitly designed to mirror the premium character of the business and provide a seamless buying experience, the new Shopify store is
We included sophisticated tools, such as custom size charts, search capabilities, wishlists, OTP login, pin-code-based delivery tracking, and subscription choices, to improve utility and user experience.
GoKwik streamlined backend operations by integrating outside systems for returns, discounts, and COD payout processing.
The Find system helped simplify inventory control; Tracktor offered real-time order tracking. The platform also facilitated improved email and WhatsApp post-purchase interaction.
The main improvements were:
Platform & Development
Shopify, Shopify Liquid, GraphQL, JavaScript & JavaScript Libraries
Data Migration
Mattresify
Payment & Order Processing
GoKwik, Shopify Payment Gateways (Native)
Post-Purchase Experience & Communication
Tracktor, WhatsApp & Email API Integrations, Back-in-Stock Notification Apps
Inventory & Store Operations
Find
Improved website speed and performance
Increased conversion rate
Enhanced UX on mobile and desktop
Simplified refund processes (online + COD)
Real-time order tracking and communication
Seamless third-party app integrations
Better social media integration (Instagram)
Efficient inventory and backend operations
Elevated shopping experience with added features
"Their team understood our vision and delivered a Shopify experience that’s faster, more intuitive, and perfectly aligned with our brand."
Team Jade Blue
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