Case Study
How We Boosted Trestique's Sales with Custom Product Bundles
Industry
E-commerce
Core Technologies
ReactJSShopify LiquidShopify Plus
Client Overview
Trestique is a sustainable beauty brand offering refillable, travel-friendly makeup solutions. Their stick-shaped, multi-use cosmetics are designed for women on the go, with a strong emphasis on eco-friendly packaging and formulations. The brand enables customers to customize their makeup sets, making beauty routines more convenient and sustainable.
Client Overview
Trestique is a sustainable beauty brand offering refillable, travel-friendly makeup solutions. Their stick-shaped, multi-use cosmetics are designed for women on the go, with a strong emphasis on eco-friendly packaging and formulations. The brand enables customers to customize their makeup sets, making beauty routines more convenient and sustainable.
Challenges
Trestique wanted to offer personalized choices and convenience to its customers. So, they decided to make product bundles. Product bundles are a great strategy to gain visibility and increase your overall sales and revenue. Making custom product bundles was their main requirement and need. So, they approached Lucent Innovation, and we started the process.
Lucent Innovation as Shopify plus experts made custom product bundles and also added discount offers at checkout. The bundles can also be modified from the checkout option. These customized product bundles have made a huge impact on Trestique’s revenue. When the option of choosing your products was given, it was liked, and the sales escalated widely.
Customize your kit
Find my Shade
An application known as selfie shade is made that allows you to take selfies and match them with the desired makeup products.
Solutions
React JS
We did React JS Development as it has SEO-friendly features and stable code, and the application's performance is consistent and maintained.
Liquid
Liquid development assisted in providing smart template engines. The themes built are secular and applied to multiple stores in Shopify.
Special customization of - Essential 8
Technologies and Tools
Front-End Development
React.js, Shopify Liquid
Shopify Integration
Shopify Plus, Shopify Storefront API, Shopify Admin API
Custom Application Development
Selfie Shade Application (React.js-based)
Hosting & Deployment
Shopify Hosting, GitHub
Results
Higher Conversions: Personalized bundling increased average order value (AOV) and sales volume.
Improved User Experience: Customers enjoyed a seamless shopping journey with bundle customization.
Faster Checkout: A smooth checkout process boosted completion rates.
Better Inventory Control: Efficient bundling strategies helped move stock faster.
Increased Customer Loyalty: The user-friendly, sustainable model enhanced retention and repeat purchases.
Words of Appreciation
"We are so pleased with the results Lucent Innovation brought to our e-commerce platform. Their custom product bundle solution made it easier for our customers to make purchasing decisions, leading to higher conversion rates. The added value of tailored discounts and a smoother checkout process helped increase our sales. Their Shopify expertise has been vital to our success."
Ava Johnson
Senior Marketing Strategist
Future Scalability
Trestique's custom product bundling framework and Shopify Plus migration have laid the foundation for future expansion. The scalable infrastructure allows for:
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