As a business owner, it is always exciting to build and grow your email list. Let us learn how to build your email list.
<ol>
<li>
Use lead magnets
To grow your email list, you need to attract people with a compelling offer. This offer is the lead magnet. It is something that you give away for free in exchange for an email address. Some popular lead magnet examples are:
<ul>
<li style="font-weight: 400;">E-books</li>
<li style="font-weight: 400;">A cheat sheet of tips or resources</li>
<li style="font-weight: 400;">White papers or case studies</li>
<li style="font-weight: 400;">A webinar</li>
<li style="font-weight: 400;">Free trials or samples</li>
<li style="font-weight: 400;">A free quote or consultation</li>
<li style="font-weight: 400;">Quizzes or a self-assessment</li>
<li style="font-weight: 400;">A coupon</li>
</ul>
Conditions for an effective lead magnets:
A good lead magnet should provide value for free. Other conditions to make an effective lead magnet are:
<ol>
<li style="font-weight: 400;">
Easy to consume: Lead magnets are only effective when the audience uses them. So using a digital format such as pdf, webpage, or a video, makes it easy to use and obtain for your new leads.
</li>
<li style="font-weight: 400;">
Actionable: Lead magnets should provide some solution or an actionable tool or skill set that your new leads can apply.
</li>
<li style="font-weight: 400;">
Creates noticeable improvement: People will only continue to keep buying your products or services if they work well. Your lead magnet will become successful if it’s as valuable as your products and services.
</li>
<li style="font-weight: 400;">
Relevant: Every new lead is in a different stage of the buyer’s journey. Segmenting the lead magnets is important so you can share relevant content as per each segment.
</li>
<li style="font-weight: 400;">Stepping stone to paid subscription: The purpose of providing a free lead magnet is to convert the new leads into paid subscribers. You offer free content which provides a small insight into the services you provide. So a lead magnet should be such that it converts those leads.</li>
</ol>
</li>
<li>
Create an enticing opt-in form 
Opt-in forms convey the benefit of the lead magnet to your subscribers, so the new visitors to your website subscribe to your email list in exchange for getting the lead magnet.
Some tips for creating a good opt-in form:
<ul>
<li style="font-weight: 400;">
Attractive design: Your form should stand out and be visually attractive so that people sign up. Try to include an image of the lead magnet if you can.
</li>
<li style="font-weight: 400;">
Enticing headline: Your headline should clearly describe the big benefit of your lead magnet to customers so they are compelled to read further.
</li>
<li style="font-weight: 400;">
Helpful description: Description should be short and to the point. 
</li>
<li style="font-weight: 400;">
Simple form: Don’t ask too many details in the form as this causes customers to abandon filling it out. Just ask for basic information such as name and email address.
</li>
<li style="font-weight: 400;">
Compelling subscribe button: Make sure to make the subscribe button a contrasting color so that it really pops out on the page.
</li>
</ul>
</li>
</ol>
Read our other articles in our Series on Email Marketing:
<ul>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/top-reasons-successful-businesses-use-email-marketing" title="Top Reasons Successful Businesses Use Email Marketing">Top Reasons Successful Businesses Use Email Marketing</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/how-to-create-an-email-marketing-strategy" title="How to Create an Email Marketing Strategy">How to Create an Email Marketing Strategy</a></li>
</ul>
 
Lucent Innovation is a full-service Shopify web design and development company. We build ecommerce websites that are ready to sell, scale, and grow.
Contact us for your next project:
 
844-582-3681
<a href="mailto:shopify@lucentinnovation.com">shopify@lucentinnovation.com</a>
<a href="https://www.lucentinnovation.com/">https://www.lucentinnovation.com</a>

How to Build Your Email List

Ashish Kasama

Technology Posts

Believe it or not, people receive an average of <a href="https://expandedramblings.com/index.php/email-statistics/">121 emails</a> every day. That means there is a high probability that your marketing  emails will get lost in crowded inboxes, or worse, be sent to the spam folder. To avoid this, you need to develop a proper email marketing strategy. Let’s learn how to create one.
<ol>
<li>
Define Your Audience 
It’s crucial to have a clear understanding of who your audience is in order to effectively communicate with them. You need to start with identifying who your target customer demographic is and then send them personalized and targeted emails that help increase engagement, build trustful relationships and generate greater ROI.
</li>
<li>
Identify your goals 
Identify the average email stats for your industry and use them as benchmarks for your goals.
</li>
<li>
Create a Way for People to Sign Up 
An email list includes users who have allowed you to send them your business content. You need to build that list so that more and more customers are subscribed to your content. However, don't be discouraged if you have a small list in the beginning because it usually takes time to build it up. Check out our article to learn <a href="https://www.lucentinnovation.com/blogs/posts/how-to-build-your-email-list" title="How to Build Your Email List">how to build your email list</a>.
</li>
<li>
Choose an Email Campaign Type
There are various types of email campaigns you can run, such as; welcome emails, event invitations, digital newsletters, etc...  Start by learning about the different types of email campaigns and decide which is best for your audience. You can also set up different lists for different types of emails, such as welcome emails only for new customers. This way customers can sign up for only the emails that are relevant to them.
</li>
<li>
Make a Schedule 
First establish your sending frequency and goals. Some businesses such as blogs or news websites may send daily updates to their subscribers, while others only send once or twice a month. Then create a content calendar to schedule your campaigns, blog posts, social media posts etc... Your email marketing schedule will depend on your industry, the types of content you send, and your sending frequency.
</li>
<li>
Measure Your Results
Establishing and tracking key metrics will help you make small changes to your emails that will yield large results. Some important KPIs (Key Performance Indicators) to track are: 
<ol>
<li style="font-weight: 400;">
Opens and Clicks-  This will tell you how well your subject lines and campaign content resonates with a particular list. Be sure to compare the rates with your industry benchmarks.
</li>
<li style="font-weight: 400;">
E-commerce data- such as purchase data for your subscribers or subscriber profiles.
</li>
</ol>
Website traffic- trends in website traffic or e-commerce activity after you send any campaign.
</li>
</ol>
Read our other articles in our Series on Email Marketing:
<ul>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/top-reasons-successful-businesses-use-email-marketing" title="Top Reasons Successful Businesses Use Email Marketing">Top Reasons Successful Businesses Use Email Marketing</a></li>
</ul>
 
Lucent Innovation is a full-service Shopify web design and development company. We build ecommerce websites that are ready to sell, scale, and grow.
Contact us for your next project:
 
844-582-3681
<a href="mailto:shopify@lucentinnovation.com">shopify@lucentinnovation.com</a>
<a href="https://www.lucentinnovation.com/">https://www.lucentinnovation.com</a>

How to Create an Email Marketing Strategy

Email marketing is a digital marketing strategy that uses email to promote your business’s products or services. Using Email marketing, you can keep your customers updated on the latest news about your company, sales promotions, and exclusive deals for your subscribers. It can be a powerful tool to keep our customers informed and in touch. Most importantly, it can boost conversions and revenue by providing subscribers and customers with valuable information.
 
Advantages of email marketing
Email marketing is a popular marketing tool because it prompts the user to take some kind of action - an email will sit in the inbox until it’s read, deleted, or archived.
<ul>
<li>
High conversion rates 
For every $1 spent, email has an average <a href="https://optinmonster.com/email-marketing-statistics/">return on investment</a> (ROI) of $44 or a 4400% ROI, according to a study by Campaign Monitor. On a global level, as per <a href="https://www.statista.com/statistics/736848/roi-digital-marketing-channels/">Statista</a>, 30% of marketers say email marketing has the highest ROI.<img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image1_3ceb1eb9-1898-47c2-a7e9-584be0cb0006.png?v=1617786331" alt="">
</li>
<li>
Build better relationships and generate leads
Email marketing helps build better relationships through personalized engagement and that, in turn, helps drive traffic to your blog, social media, or anywhere else you’d like customers to visit.
</li>
<li>
Boost brand awareness 
Emails can be used to keep your company and its services on the top of mind of your prospective customers especially when they are ready to engage.
</li>
<li>
Promote your content 
Email marketing can be used to share relevant blogs or any other useful contents with your prospects. You can also use email marketing to promote your products and services. <a href="https://www.hubspot.com/marketing-statistics?hubs_post=blog.hubspot.com%2Fmarketing%2Femail-marketing-guide&amp;hubs_post-cta=86%25">86% of consumers</a> like to receive a promotional email from brands they subscribe to at least once per month.
</li>
<li>
Email is the #1 communication channel 
There are 3.8 billion email users worldwide and at least <a href="https://optinmonster.com/is-email-marketing-dead-heres-what-the-statistics-show/">99% of consumers</a> check their email on a daily basis. So this makes emails a perfect place to reach out to customers.
 
Lucent Innovation is a full-service Shopify web design and development company. We build ecommerce websites that are ready to sell, scale, and grow.
Contact us for your next project:
 
844-582-3681
<a href="mailto:shopify@lucentinnovation.com">shopify@lucentinnovation.com</a>
<a href="https://www.lucentinnovation.com/">https://www.lucentinnovation.com</a>
</li>
</ul>

Top Reasons Successful Businesses Use Email Marketing

Everything You Need to Know About Facebook Advertising

Facebook ads help brands promote their services or products which helps them widen their reach. You put a lot of effort and money to create the perfect ad but if you are struggling to get the desired results then you need to optimize your Facebook ads. Let us look at some of the strategies to optimize your Facebook ad campaigns:
<ol>
<li>
Improve your Facebook likes 
The shares and likes you get on your Facebook ads and posts are proof that audiences like your product and services. When setting up a Facebook ad campaign, you have 2 options: create new ads for every campaign and ad set or use an existing post:<img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image2_4a780c53-5c02-4fab-b972-676a417a8779.png?v=1617879269" alt="">
“Use Existing Post” option is an incredibly effective optimization hack as it gives you an opportunity to collect all the campaign post engagements under a single ad. All you need to do is use the same post to set up multiple ad campaigns and publish the promotional post on your company’s Facebook Page. Then select this post every time you’re setting up a new ad campaign.
</li>
<li>
A/B Test Your Ideas 
To figure out what works best for your brand, run a quick Facebook A/B test. You need to identify which elements of your ad have the highest impact on your target audience. You can test the following elements to observe the impact on your audience:
<ul>
<li style="font-weight: 400;">Ad design</li>
<li style="font-weight: 400;">Ad placement</li>
<li style="font-weight: 400;">Your unique value offer</li>
<li style="font-weight: 400;">Call-to-action buttons</li>
</ul>
</li>
<li>
Optimize Your Targeting Audience 
It is really important to identify your target audience and their performance as you invest a lot of money in facebook ads. To analyze gender and age group performance, log into Facebook Ads Manager and click on “Reports”:                                                               <img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image3_b9e208f6-f09e-4f9d-8ac4-2024edcd38ed.png?v=1617879300" alt="">
Once the report page pops up, you need to select the date range that you want to analyze. Next, click on “Customize Columns” and decide on the values for the report. Under the drop-down list, select “Age,” “Gender” or “Age and Gender”:<img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image1_5715c640-b710-427e-8cf5-bcd2dd89ac44.png?v=1617879335" alt="">
</li>
<li>
Use Influencers to Optimize Your Facebook Ads
The content created by influencers is usually more relevant and relatable than a business' content as influencers connect more easily with the audience. You can use influencer-generated content to boost the impact and effectiveness of your Facebook ads by helping you generate more high-quality traffic, boost your engagement rate, and increase your social media followers. <a href="https://www.emarketer.com/Chart/Ways-Which-US-Marketers-Repurpose-Influencer-Content-After-Campaigns-Feb-2017-of-respondents/205792">74% of marketers</a> said that they repurpose influencer-generated content and publish it on their social media channels. But be sure to get permission from your influencers to use their content.
</li>
</ol>
Read our other articles in our Series on Facebook Advertising: 
<ul>
<li><a href="https://www.lucentinnovation.com/blogs/posts/4-reasons-to-advertise-on-facebook" title="4 Reasons to Advertise on Facebook">4 Reasons to Advertise on Facebook</a></li>
<li><a href="https://www.lucentinnovation.com/blogs/posts/choosing-the-right-type-of-facebook-ads" title="Choosing the Right Type of Facebook Ads">Choosing the Right Type of Facebook Ads</a></li>
<li><a href="https://www.lucentinnovation.com/blogs/posts/7-quick-steps-to-setting-up-your-facebook-business-page" title="7 Quick Steps to Setting up Your Facebook Business Page">7 Quick Steps to Setting up Your Facebook Business Page</a></li>
<li><a href="https://www.lucentinnovation.com/blogs/posts/a-step-by-step-guide-to-advertising-on-facebook" title="A Step-by-Step Guide to Advertising on Facebook">A Step-by-Step Guide to Advertising on Facebook</a></li>
<li><a href="https://www.lucentinnovation.com/blogs/posts/how-to-choose-your-audience-for-your-facebook-ads" title="How to Choose Your Audience for Your Facebook Ads">How to Choose Your Audience for Your Facebook Ads</a></li>
<li><a href="https://www.lucentinnovation.com/blogs/posts/a-beginner-s-guide-to-creating-your-new-facebook-ad" title="A Beginner’s Guide to Creating Your New Facebook Ad">A Beginner's Guide to Creating Your New Facebook Ad</a></li>
<li><a href="https://www.lucentinnovation.com/blogs/posts/a-guide-to-setting-up-facebook-business-manager" title="A Guide to Setting up Facebook Business Manager">A Guide to Setting up Facebook Business Manager</a></li>
<li><a href="https://www.lucentinnovation.com/blogs/posts/what-is-a-facebook-pixel-and-5-ways-to-use-it" title="What is a Facebook Pixel and 5 Ways to Use It">What is a Facebook Pixel and 5 Ways to Use It</a></li>
<li>
<a href="https://www.lucentinnovation.com/blogs/posts/how-to-create-a-facebook-pixel" title="How to Create a Facebook Pixel"> How to Create a Facebook Pixel</a> 
</li>
</ul>
Lucent Innovation is a full-service Shopify web design and development company. We build ecommerce websites that are ready to sell, scale, and grow.
Contact us for your next project:
 
844-582-3681
<a href="mailto:shopify@lucentinnovation.com">shopify@lucentinnovation.com</a>
<a href="https://www.lucentinnovation.com/">https://www.lucentinnovation.com</a>

Optimize your Facebook ad campaigns

Facebook pixels collects data that helps you track conversions from Facebook ads, optimize ads, and build targeted audiences for future ads.
<h2>Step 1: Create your pixel</h2>
<ol>
<li style="font-weight: 400;">
Go to Facebook Events Manager page and click the three horizontal bars icon (≡) in the top left, and choose Pixels.                                                                                                                                    
<div style="text-align: left;"><img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image6_0eda4763-7bd0-4946-83cd-73d01c0fad1f.png?v=1617873116" alt="" style="float: none;"></div>
</li>
<li style="font-weight: 400;">
Click the green Create a Pixel button.<img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image9_8e694a92-ae6e-46b8-82c2-70d5c70ab632.png?v=1617873555" alt="">
</li>
<li style="font-weight: 400;">
Name your pixel, enter your website URL, and click Create.
</li>
</ol>
<h2>Step 2: Add the pixel code to your website</h2>
Next you need to install the pixel code on your website to begin gathering the data. You have the following ways to set up your pixel:
 <img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image2_f269cdc8-1f57-40d3-b5c3-dab3d37c0a59.png?v=1617873790" alt="">
<ol>
<li style="font-weight: 400;">
If you use an e-commerce platform like Shopify you can install your pixel without having to edit your website code directly. Check this <a href="https://www.facebook.com/business/help/1179210765468894">Facebook Help article</a> on how to.
</li>
<li style="font-weight: 400;">
If you work with a developer or someone else who can help you edit your website code, click “Email Instructions to a Developer” to send your developer everything they need to install the pixel.
</li>
<li style="font-weight: 400;">If neither of the above options apply you need to insert the pixel code directly into your web pages as follows:</li>
</ol>
<ol></ol>
<ul></ul>
<ol>
<ol>
<li style="font-weight: 400;">Click Manually Install the Code Yourself.</li>
<li style="font-weight: 400;">Copy-and-paste the pixel code into the header code of your website. That is, post it after the &lt;head&gt; tag but before the &lt;/head&gt; tag. You need to paste it into every single page, or into your template if you’re using one.<img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image8_66a7e321-49f5-460b-83b9-91dfde8a90e8.png?v=1617874284" alt=""></li>
<li style="font-weight: 400;">Select automatic advanced matching if you want to track conversions more accurately and create larger custom audiences.<img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image3_6d6e6725-d861-4ddd-996d-603ead4d8e85.png?v=1617878141" alt="">
</li>
<li style="font-weight: 400;">Check whether you’ve installed the code correctly by entering your website URL and clicking Send Test Traffic. Once your Facebook pixel is tracking activity click Continue.<img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image1_cfb09cbc-bd9e-4c38-a296-d505dfb11857.png?v=1617874513" alt="">
</li>
</ol>
</ol>
<h2>Step 3: Start tracking the right events for your business</h2>
Check out our previous article, <a href="https://www.lucentinnovation.com/blogs/posts/what-is-a-facebook-pixel-and-5-ways-to-use-it" title="What is a Facebook Pixel and 5 Ways to Use It">What is a Facebook Pixel and 5 Ways to Use It, </a> to learn about the 17 Facebook events you can track. For each event you need to choose whether to track on page load or on inline action.
<ul>
<li style="font-weight: 400;">
Track event on page load: Use this to track actions that involve going to a new page, like a purchase complete or sign-up success page.
</li>
<li style="font-weight: 400;">
Track event on inline action: Use this to track actions within a page, like clicking an “add to cart” button that does not open a new page.
</li>
</ul>
If you want to track custom events, go to your Facebook Events Manager, choose Custom Conversions from the top left menu, then click Create Custom Conversion to define your custom conversion event using URL rules.<img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image7_0e2bad19-427a-437c-bc6b-e2995285b2bd.png?v=1617878206" alt="">
<h2>Step 4: Confirm your Facebook pixel is working</h2>
Before you use Pixel data, check if it is being collected properly.
<ul>
<li style="font-weight: 400;">Add the Facebook Pixel Helper extension to your Google Chrome browser. (It’s only available for Chrome.)<img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image5_1b90cba9-960b-409a-9d91-fa9e2d3d3810.png?v=1617878244" alt=""></li>
</ul>
<ul>
<li style="font-weight: 400;">Visit the page where you have installed the Facebook pixel. If the extension finds the pixel, the &lt;/&gt; extension icon will turn blue and a popup will indicate how many pixels it finds on the page.                                                                                                                                                                                <img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image4_ba4d6e63-2e21-4e74-a7e9-fc8df86d781f.png?v=1617878286" alt=""></li>
</ul>
<h2>Step 5: Add pixel notice to your website</h2>
You need to let your customers know that you are collecting all this data through Pixel. This is a rule as per facebook.
<h3>Read our other articles in our Series on Facebook Advertising:</h3>
<ul>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/4-reasons-to-advertise-on-facebook" title="4 Reasons to Advertise on Facebook">4 Reasons to Advertise on Facebook</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/choosing-the-right-type-of-facebook-ads" title="Choosing the Right Type of Facebook Ads">Choosing the Right Type of Facebook Ads</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/7-quick-steps-to-setting-up-your-facebook-business-page" title="7 Quick Steps to Setting up Your Facebook Business Page">7 Quick Steps to Setting up Your Facebook Business Page</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/a-step-by-step-guide-to-advertising-on-facebook" title="A Step-by-Step Guide to Advertising on Facebook">A Step-by-Step Guide to Advertising on Facebook</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/how-to-choose-your-audience-for-your-facebook-ads" title="How to Choose Your Audience for Your Facebook Ads">How to Choose Your Audience for Your Facebook Ads</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/a-beginner-s-guide-to-creating-your-new-facebook-ad" title="A Beginner’s Guide to Creating Your New Facebook Ad">A Beginner's Guide to Creating Your New Facebook Ad</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/a-guide-to-setting-up-facebook-business-manager" title="A Guide to Setting up Facebook Business Manager">A Guide to Setting up Facebook Business Manager</a></li>
<li style="font-weight: 400;">
<a href="https://www.lucentinnovation.com/blogs/posts/what-is-a-facebook-pixel-and-5-ways-to-use-it" title="What is a Facebook Pixel and 5 Ways to Use It"> What is a Facebook Pixel and 5 Ways to Use It</a> 
</li>
</ul>
Lucent Innovation is a full-service Shopify web design and development company. We build ecommerce websites that are ready to sell, scale, and grow.
Contact us for your next project:
844-582-3681
<a href="mailto:shopify@lucentinnovation.com">hello@lucentinnovation.com</a>
<a href="https://www.lucentinnovation.com/">https://www.lucentinnovation.com</a>

How to Create a Facebook Pixel

<h1>Table of content</h1>
<table width="100%">
<tbody>
<tr>
<td>Introduction </td>
</tr>
<tr>
<td>5 ways to use your Facebook Pixel</td>
</tr>
<tr>
<td>Optimize Facebook ads for conversions</td>
</tr>
<tr>
<td>Optimize Facebook ads for value</td>
</tr>
<tr>
<td>Use Facebook conversion tracking</td>
</tr>
<tr>
<td>Use Facebook retargeting</td>
</tr>
<tr>
<td>Expand customer base </td>
</tr>
<tr>
<td>How to use the Facebook pixel</td>
</tr>
</tbody>
</table>
 
<h1>INTRODUCTION</h1>
If you want to advertise on Facebook then a Facebook Pixel is a tool that will definitely be worth your money. It’s just a piece of code that you place on your website to help collect data used to track conversions from your Facebook ads, optimize those ads, and build targeted audiences for future ads. It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.
5 ways to use your Facebook Pixel
You can install a Facebook Pixel even if you are not using Facebook ads. It can still be useful by collecting important data for future use. Now let us understand some different ways you can use the Pixel.
<ol>
<li>
Optimize Facebook ads for conversions 
You can use facebook tracking pixel data to optimize your Facebook ads for specific conversion events on your website. Without a pixel the only conversion you can optimize for is link clicks. With the pixel you can optimize for conversions that align more closely with business goals like purchases and sign-ups.
</li>
<li>
Optimize Facebook ads for value
Facebook collects data on your customers; such as, who buys from your site and how much they spend. Pixels can optimize your ad audience based on value. This means it will show your ad only to people who are high-value buyers.
</li>
<li>
Use Facebook conversion tracking 
Pixels allows you to see how people interact with your website after viewing your Facebook ad. You can also track customers across their devices. This can help you understand where your customers buy your products; i.e. mobile or desktop. Refine your ad strategy accordingly and calculate your return on investment.
</li>
<li>
Use Facebook retargeting
Pixels gathers data that allows you to show targeted ads to people who have already visited your site; such as those who added items to their shopping cart but didn’t buy. You can then show them an ad for that item and perhaps offer a deal or incentive to purchase.
</li>
<li>
Expand customer base 
Pixel data can help you identify people who have similar likes, interests, and demographics to those who are already interacting with your website.
</li>
</ol>
How to use the Facebook pixel
With so many ways that you can use the Facebook Pixel it’s important to know the best way for you to use it.
Pixels can be used for two different kinds of events:
<ul>
<li style="font-weight: 400;">Predefined: A set of 17 standard events by Facebook; or,</li>
<li style="font-weight: 400;">Custom events created by you.</li>
</ul>
<ol>
<li>
Predefined a set of 17 standard events by Facebook 
The 17 standard Facebook pixel events, which you can simply copy and paste, are:
<ul>
<li style="font-weight: 400;">
Purchase: Someone completes a purchase on your website.
</li>
<li style="font-weight: 400;">
Lead: Someone signs up for a trial or otherwise identifies themselves as a lead on your site.
</li>
<li style="font-weight: 400;">
Complete registration: Someone completes a registration form on your site, such as a subscription form.
</li>
<li style="font-weight: 400;">
Add payment info: Someone enters their payment information in the purchase process on your website.
</li>
<li style="font-weight: 400;">
Add to cart: Someone adds a product to their shopping cart on your site.
</li>
<li style="font-weight: 400;">
Add to wishlist: Someone adds a product to a wishlist on your site.
</li>
<li style="font-weight: 400;">
Initiate checkout: Someone starts the checkout process to buy something from your site.
</li>
<li style="font-weight: 400;">
Search: Someone uses the search function to look for something on your site.
</li>
<li style="font-weight: 400;">
View content: Someone lands on a specific page on your website.
</li>
<li style="font-weight: 400;">
Contact: Someone contacts your business.
</li>
<li style="font-weight: 400;">
Customize product: Someone selects a specific version of a product, such as choosing a certain color.
</li>
<li style="font-weight: 400;">
Donate: Someone makes a donation to your cause.
</li>
<li style="font-weight: 400;">
Find location: Someone searches for your business’s physical location.
</li>
<li style="font-weight: 400;">
Schedule: Someone books an appointment at your business.
</li>
<li style="font-weight: 400;">
Start trial: Someone signs up for a free trial of your product.
</li>
<li style="font-weight: 400;">
Submit application: Someone applies for your product, service, or program, such as a credit card.
</li>
<li style="font-weight: 400;">
Subscribe: Someone subscribes to a paid product or service.
</li>
</ul>
</li>
<li>
Custom events created by yourself 
You can use custom events to collect more details than Facebook pixel standard events can provide.
</li>
</ol>
Read our other articles in our Series on Facebook Advertising:
<ul>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/4-reasons-to-advertise-on-facebook" title="4 Reasons to Advertise on Facebook">4 Reasons to Advertise on Facebook</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/choosing-the-right-type-of-facebook-ads" title="Choosing the Right Type of Facebook Ads">Choosing the Right Type of Facebook Ads</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/7-quick-steps-to-setting-up-your-facebook-business-page" title="7 Quick Steps to Setting up Your Facebook Business Page">7 Quick Steps to Setting up Your Facebook Business Page</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/a-step-by-step-guide-to-advertising-on-facebook" title="A Step-by-Step Guide to Advertising on Facebook">A Step-by-Step Guide to Advertising on Facebook</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/how-to-choose-your-audience-for-your-facebook-ads" title="How to Choose Your Audience for Your Facebook Ads">How to Choose Your Audience for Your Facebook Ads</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/a-beginner-s-guide-to-creating-your-new-facebook-ad" title="A Beginner’s Guide to Creating Your New Facebook Ad">A Beginner's Guide to Creating Your New Facebook Ad</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/a-guide-to-setting-up-facebook-business-manager" title="A Guide to Setting up Facebook Business Manager">A Guide to Setting up Facebook Business Manager</a></li>
</ul>
 
Lucent Innovation is a full-service Shopify web design and development company. We build ecommerce websites that are ready to sell, scale, and grow.
Contact us for your next project:
 
844-582-3681
<a href="mailto:shopify@lucentinnovation.com">shopify@lucentinnovation.com</a>
<a href="https://www.lucentinnovation.com/">https://www.lucentinnovation.com</a>

What is a Facebook Pixel and 5 Ways to Use It

<h2>INTRODUCTION</h2>
 
If you want to advertise on Facebook you will need Facebook Business Manager. It is a tool that keeps Facebook business assets centralized, safe, and organized. As Facebook itself explains, “Business Manager serves as a one-stop shop to manage business tools, business assets and employee access to these assets.” It’s the place to manage all of your Facebook marketing and advertising activities. Let us look at the steps to create your Facebook Business Manager account.
<h3>Step 1. Create a Facebook Business Manager account</h3>
To create a Facebook Business Manager account, you will need to have a personal Facebook profile to confirm your identity. However, no one can see your personal details; be it co-workers or customers. 
<ol>
<li style="font-weight: 400;">
Go to <a href="http://business.facebook.com">business.Facebook.com</a> and click the big blue Create Account button in the top right. <img alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image2_8f3215fd-4482-4e62-b4cc-6bc864bd6abc.png?v=1617866107">
</li>
<li style="font-weight: 400;">
You will be asked for your business name, your Facebook business page, your name, and your email address. Check out our article on <a title="7 Quick Steps to Setting up Your Facebook Business Page" href="https://www.lucentinnovation.com/blogs/posts/7-quick-steps-to-setting-up-your-facebook-business-page">7 Quick Steps to Setting up Your Facebook Business Page  </a>
</li>
<li style="font-weight: 400;">
Enter your business details: address, phone number, and website. When you’re finished, click Submit.
</li>
<li style="font-weight: 400;">
You will receive an email with the subject line “Confirm your business email.” Within the message click Confirm Now.
</li>
</ol>
<h3>Step 2. Add your Facebook business pages</h3>
Here you can add an existing Facebook business page or create a new one. However, if you use Business Manager to manage clients’ Facebook pages and ad accounts, it’s important that you use the “Request Access” option rather than the Add Page option.
To create a new Facebook Business  page please check out our detailed article: <a title="7 Quick Steps to Setting up Your Facebook Business Page" href="https://www.lucentinnovation.com/blogs/posts/7-quick-steps-to-setting-up-your-facebook-business-page">7 Quick Steps to Setting up Your Facebook Business Page.</a>
If you already have a Facebook page and you want to add it to Facebook Business Manager, see the following steps:
<ol>
<li style="font-weight: 400;">
From the Business Manager dashboard, click Add Page.Then, in the pop-up box, click “Add Page” again.<img alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image1_4b52a4a2-c7c3-4487-b5d6-9361be472d79.png?v=1617866174"><img alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image3_1189659b-ad0e-4e10-9fe6-f12dee078279.png?v=1617866244">
</li>
<li style="font-weight: 400;">
Type your business name and click “Add page”.<img alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image6_c04c900c-2802-466d-ab9e-2756da854f79.png?v=1617866313">
</li>
</ol>
<h3>Step 3. Add your Facebook ad account</h3>
Once you add your ad account to Facebook Business Manager you can’t remove it. To add a client's ad account, select the “Request access” option.
<ul>
<li style="font-weight: 400;">If you already have a Facebook ad account you can link your existing ad account as follows:</li>
</ul>
From the Business Manager dashboard, click Add Ad Account, then Add Ad Account again, and then enter the ad account ID, which you can find in Ads Manager. 
<ul>
<li style="font-weight: 400;">If you don’t already have a Facebook ads account, then you can set up one:</li>
</ul>
<ol>
<li style="font-weight: 400;">
From the Business Manager dashboard, click Add Ad Account, then Create Account.<img alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image4_fb1ff993-addf-421e-84b2-601d3166737a.png?v=1617866371">
</li>
<li style="font-weight: 400;">
Enter your account details, then click Next.<img alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image5_581d9611-88e8-4c21-97b6-dbf382bcb820.png?v=1617866797">
</li>
<li style="font-weight: 400;">
Select that you are using the account for your own business, then click Create.        <img alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image8_86f9ecc7-7911-4d1b-8313-af61aeef4e64.png?v=1617866829">
</li>
</ol>
<h3>Step 4: Add people</h3>
You can add team members to help you manage your Facebook business page and ad campaigns.
<ol>
<li style="font-weight: 400;">
From your Business Manager dashboard, click Add people.
</li>
<li style="font-weight: 400;">Then enter the business email address of a team member you want to add. Also select the type of access: employee (limited) or admin (full) access. When you are finished, send the Invite.                                                <img alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image9_57ea074d-1a3a-4635-9512-fb25ccb3e988.png?v=1617866954"></li>
<li style="font-weight: 400;">You can add more team members by the same procedure by clicking on Add People.</li>
<li style="font-weight: 400;">They will receive an email with an invite.</li>
</ol>
<h3>Step 5: Add your Instagram account</h3>
You can add your Instagram account if you like. 
<ol>
<li style="font-weight: 400;">
From your Business Manager dashboard, click Business Settings at the top right.
</li>
<li style="font-weight: 400;">
In the left column, click Instagram Account, then click Add. 
</li>
<li style="font-weight: 400;">
In the pop-up box, enter your Instagram login information and click Log In.
</li>
</ol>
<h3>Step 6: Set up Facebook Pixels</h3>
A Facebook Pixel is a small bit of code that Facebook generates allows you to track conversions, optimize Facebook ads, build targeted audiences for your ads, and remarket to leads. We recommend setting up a Pixel as it provides very valuable information. To learn how to set up a Facebook pixel please read our article, <a title="How to Create a Facebook Pixel" href="https://www.lucentinnovation.com/blogs/posts/how-to-create-a-facebook-pixel">How to Create a Facebook Pixel</a>
Voila! You are all done. Now you are ready to place your first ad through the Business Manager. 
To place a ad, 
<ol>
<li style="font-weight: 400;">
From your Business Manager dashboard click Business Manager on the top left.
</li>
<li style="font-weight: 400;">
Under the Advertise tab, click Ads Manager, then click the green Create button.<img alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image7_99c3a40b-2b04-41ca-848c-fa6dde41754b.png?v=1617866995">
</li>
<li style="font-weight: 400;">Check out our articles below for more info on how to advertise on Facebook.</li>
</ol>
Read our other articles in our Series on Facebook Advertising:
<ul>
<li style="font-weight: 400;"><a title="4 Reasons to Advertise on Facebook" href="https://www.lucentinnovation.com/blogs/posts/4-reasons-to-advertise-on-facebook">4 Reasons to Advertise on Facebook</a></li>
<li style="font-weight: 400;"><a title="Choosing the Right Type of Facebook Ads" href="https://www.lucentinnovation.com/blogs/posts/choosing-the-right-type-of-facebook-ads">Choosing the Right Type of Facebook Ads</a></li>
<li style="font-weight: 400;"><a title="7 Quick Steps to Setting up Your Facebook Business Page" href="https://www.lucentinnovation.com/blogs/posts/7-quick-steps-to-setting-up-your-facebook-business-page">7 Quick Steps to Setting up Your Facebook Business Page</a></li>
<li style="font-weight: 400;"><a title="A Step-by-Step Guide to Advertising on Facebook" href="https://www.lucentinnovation.com/blogs/posts/a-step-by-step-guide-to-advertising-on-facebook">A Step-by-Step Guide to Advertising on Facebook</a></li>
<li style="font-weight: 400;"><a title="How to Choose Your Audience for Your Facebook Ads" href="https://www.lucentinnovation.com/blogs/posts/how-to-choose-your-audience-for-your-facebook-ads">How to Choose Your Audience for Your Facebook Ads</a></li>
<li style="font-weight: 400;">
<a title="A Beginner’s Guide to Creating Your New Facebook Ad" href="https://www.lucentinnovation.com/blogs/posts/a-beginner-s-guide-to-creating-your-new-facebook-ad"> A Beginner's Guide to Creating Your New Facebook Ad</a> 
</li>
</ul>
Lucent Innovation is a full-service Shopify web design and development company. We build ecommerce websites that are ready to sell, scale, and grow.
Contact us for your next project:
 
844-582-3681
<a href="mailto:shopify@lucentinnovation.com">shopify@lucentinnovation.com</a>
<a href="https://www.lucentinnovation.com/">https://www.lucentinnovation.com</a>

A Guide to Setting up Facebook Business Manager

The type of Facebook ad you want to create for your business depends upon your objective for creating a Facebook advertisement. The objective can be to increase brand awareness, reach, traffic, etc. There are two ways to create an ad; using an existing post or creating a new ad.
<ol>
<li>
Using an existing post
You can use this option to boost an existing post. To do this, select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. From here, you can choose which Page you’d like to select a post from and pick an individual post from that Page to use as your ad.<img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image1_f840aa06-9999-480a-a6ad-f602e1de0e1b.png?v=1617862684" alt=""> 
</li>
<li>
Creating a new advertisement 
If you want to create a new advertisement, you first need to select a format. Facebook currently offers 5 various formats for advertisements:
<ul>
<li style="font-weight: 400;">
Carousel: Create an advert with 2 or more scrollable images or videos
</li>
<li style="font-weight: 400;">
Single image: Create up to 6 variations of your advert using 1 image
</li>
<li style="font-weight: 400;">
Single video: Create an advert with one video
</li>
<li style="font-weight: 400;">
Slideshow: Create a looping video advert with up to 10 images
</li>
<li style="font-weight: 400;">
Canvas: Tell a more immersive story by combining images and videos<img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image3_6935357b-561c-4e09-a983-df7139a0a9e7.png?v=1617862790" alt="">
</li>
</ul>
After you select the format, then you need to add the content. Make sure to make your ad enticing and attractive for your target customers.<img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image2_f33a08d7-b755-4db9-942f-287ad3c03e6c.png?v=1617862841" alt="">
While uploading new content, be sure to adhere to facebook design guidelines.
 
</li>
</ol>
<div style="padding-left: 30px;">Facebook design guidelines:</div>
<div style="padding-left: 30px;"></div>
<div style="padding-left: 30px;"></div>
<div style="padding-left: 30px;">
For single image ads, <a href="https://www.facebook.com/business/ads-guide/image/facebook-feed/traffic">Facebook asks that users adhere to the following design recommendations</a>:
</div>
<div style="padding-left: 60px;">Text: 125 characters Ad Headline: 25 characters Image ratio: 1.91:1 Image resolution (including CTA): 1080 x 1080 pixels</div>
<div style="padding-left: 30px;">
For multi-image ads -- also known as Carousel Ads -- <a href="https://www.facebook.com/business/ads-guide/clicks-to-website/carousel/">Facebook provides the following design recommendations</a>:
</div>
<div style="padding-left: 60px;">Recommended image size: 1080 x 1080 pixels Image ratio: 1:1 Text: 125 characters Headline: 40 characters Link description: 20 characters</div>
<div style="padding-left: 30px;">Your image may not include more than 20% text.</div>
<div style="padding-left: 30px;">For video ads:</div>
<div style="padding-left: 30px;">
<ul style="padding-left: 30px;">
<li style="font-weight: 400;">Format: .MOV or .MP4 files</li>
<li style="font-weight: 400;">Resolution: at least 720p</li>
<li style="font-weight: 400;">File size: 2.3 GB max.</li>
<li style="font-weight: 400;">Recommended aspect ratio: widescreen (16:9)</li>
<li style="font-weight: 400;">Facebook: 60 minutes max.</li>
<li style="font-weight: 400;">Instagram: 60 seconds max</li>
</ul>
</div>
<div style="padding-left: 30px;">Read our other articles in our Series on Facebook Advertising:</div>
<div style="padding-left: 30px;">
<ul style="padding-left: 30px;">
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/4-reasons-to-advertise-on-facebook" title="4 Reasons to Advertise on Facebook">4 Reasons to Advertise on Facebook</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/choosing-the-right-type-of-facebook-ads" title="Choosing the Right Type of Facebook Ads">Choosing the Right Type of Facebook Ads</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/7-quick-steps-to-setting-up-your-facebook-business-page" title="7 Quick Steps to Setting up Your Facebook Business Page">7 Quick Steps to Setting up Your Facebook Business Page</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/a-step-by-step-guide-to-advertising-on-facebook" title="A Step-by-Step Guide to Advertising on Facebook">A Step-by-Step Guide to Advertising on Facebook</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/how-to-choose-your-audience-for-your-facebook-ads" title="How to Choose Your Audience for Your Facebook Ads">How to Choose Your Audience for Your Facebook Ads</a></li>
</ul>
</div>
<div style="padding-left: 30px;"> </div>
<div style="padding-left: 30px;"> </div>
<div style="padding-left: 30px;">
Lucent Innovation is a full-service Shopify web design and development company. We build ecommerce websites that are ready to sell, scale, and grow.
</div>
<div style="padding-left: 30px;">Contact us for your next project:</div>
<div style="padding-left: 30px;"> </div>
<div style="padding-left: 30px;">844-582-3681</div>
<div style="padding-left: 30px;"><a href="mailto:shopify@lucentinnovation.com">shopify@lucentinnovation.com</a></div>
<div style="padding-left: 30px;">
<a href="https://www.lucentinnovation.com/">https://www.lucentinnovation.com</a>  
</div>

A Beginner’s Guide to Creating Your New Facebook Ad

Choosing the correct audience for your facebook advertising is extremely important as it ensures the success of your facebook advertising campaign. 
The audience for your ad can be customized based on all the following demographics:
<ul>
<li style="font-weight: 400;">
Location, starting with a country, state, city, zip code, or address, and refining even further with a mile radius
</li>
<li style="font-weight: 400;">Age</li>
<li style="font-weight: 400;">Gender</li>
<li style="font-weight: 400;">Languages</li>
<li style="font-weight: 400;">
Interests – Facebook looks at a person’s interests, activity, the Pages they like, and closely related topics
</li>
<li style="font-weight: 400;">
Behaviors – Things like purchase behavior and intent, as well as device usage
</li>
<li style="font-weight: 400;">
Connections – Choose to show the ad to all people, just those connected to you, or those not connected to you.
</li>
</ul>
<img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image2_9934eff9-5184-4d0d-a2d2-d810cdad7a59.png?v=1616586228" alt=""> 
<ul></ul>
Further down the page is the option to add detailed targeting through Facebook behaviors, interests, or demographics. 
<img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image3_4d85fac6-a42c-4a2b-a782-34ef4ba68c87.png?v=1616586871" alt="">
At the ad set level, you also can target people based on Connections by tapping into lists of people who like your business page, app, or events, as well as their friends.
<img src="https://cdn.shopify.com/s/files/1/1905/9639/files/image1_576c850f-73b3-4c50-b5c6-3e8869834877.png?v=1616586984" alt="">
 
Read our other articles in our Series on Facebook Advertising:
<ul>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/4-reasons-to-advertise-on-facebook" title="4 Reasons to Advertise on Facebook">4 Reasons to Advertise on Facebook</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/choosing-the-right-type-of-facebook-ads" title="Choosing the Right Type of Facebook Ads">Choosing the Right Type of Facebook Ads</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/7-quick-steps-to-setting-up-your-facebook-business-page" title="7 Quick Steps to Setting up Your Facebook Business Page">7 Quick Steps to Setting up Your Facebook Business Page</a></li>
<li style="font-weight: 400;"><a href="https://www.lucentinnovation.com/blogs/posts/a-step-by-step-guide-to-advertising-on-facebook" title="A Step-by-Step Guide to Advertising on Facebook">A Step-by-Step Guide to Advertising on Facebook</a></li>
</ul>
 
Lucent Innovation is a full-service Shopify web design and development company. We build ecommerce websites that are ready to sell, scale, and grow.
Contact us for your next project:
 
844-582-3681
<a href="mailto:shopify@lucentinnovation.com">shopify@lucentinnovation.com</a>
<a href="https://www.lucentinnovation.com/">https://www.lucentinnovation.com</a>

How to Choose Your Audience for Your Facebook Ads

<h1></h1>
<h2>Introduction</h2>
In this article you will learn how to advertise on Facebook by following our step-by-step procedures. Facebook advertisements can be created through Business Manager or through Ads Manager. In this article we will cover creating advertisements through Ads Manager. To learn how to set up Facebook Business Manager, please read our article, <a title="A Guide to Setting up Facebook Business Manager" href="https://www.lucentinnovation.com/blogs/posts/a-guide-to-setting-up-facebook-business-manager">A Guide to Setting up Facebook Business Manager.</a>
<h3>Step 1: Create your Facebook Ads Manager account</h3>
To create an Ad manager account you need a Facebook Business page. 
<ol>
<li style="font-weight: 400;">
First go to the <a href="https://www.facebook.com/business/tools/ads-manager">Ads Manager</a> page. 
</li>
<li style="font-weight: 400;">Click the button that says "Go to Ads Manager." </li>
<li style="font-weight: 400;">Confirm your information on the ad account setup page. </li>
<li style="font-weight: 400;">Set up your payment method. </li>
<li style="font-weight: 400;">Save changes</li>
</ol>
<h3>Step 2: Start creating ads</h3>
After you have created your Ads manager account you will see a performance dashboard where your campaigns and ads will be listed including your results from your Facebook ads. To create a new ad or campaign click on the green “create” button on the top left.<img alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image2_ee4dab9e-086a-4cf6-ab34-ab917c296494.png?v=1616153589">
<h3>Step 3: Select your objective</h3>
Facebook Ad manager prompts you to choose an objective for your campaign. It offers 11 objectives to choose from as follows:
<ul>
<li style="font-weight: 400;">
Brand awareness: If you want to introduce your brand to a new audience.
</li>
<li style="font-weight: 400;">
Reach: Expose your ad to as many people in your audience as possible.
</li>
<li style="font-weight: 400;">
Traffic: Drive traffic 
</li>
<li style="font-weight: 400;">
Engagement: Reach a wide audience to increase the number of post engagements or Page Likes, increase attendance at your event, or encourage people to claim a special offer.
</li>
<li style="font-weight: 400;">
App installs: Get people to install your app.
</li>
<li style="font-weight: 400;">
Video views: Get more people to watch your videos.
</li>
<li style="font-weight: 400;">
Lead generation: Get new prospects into your sales funnel.
</li>
<li style="font-weight: 400;">
Messages: Encourage people to contact your business using Facebook Messenger.
</li>
<li style="font-weight: 400;">
Conversions: Get people to take a specific action on your website, with your app, or in Facebook Messenger.
</li>
<li style="font-weight: 400;">
Catalog sales: Connect your Facebook ads to your product catalog to show people ads for the products they are most likely to want to buy.
</li>
<li style="font-weight: 400;">
Store traffic: Drive nearby customers to bricks-and-mortar stores.
</li>
</ul>
<h3>Step 4: Choosing your audience</h3>
Choosing your correct target audience is of utmost importance. To learn how to do so, please check your detailed article on that.
<h3>Step 5: Set your budget</h3>
You can set either a daily budget or lifetime budget.  
Daily budget- Choose this option if you want to run your ad all throughout the day.
Lifetime budget- If you want to run your ad for a specified length of time select lifetime budget. If you choose advanced option, you get the following image:
<img alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image1_49f8c8fd-d840-4a5b-b1ae-995b4a5be184.png?v=1616153657">
<ol>
<li style="font-weight: 400;">
Schedule- You can choose the start date and end date for your campaigns.
</li>
<li style="font-weight: 400;">
Optimization &amp; Pricing- It can let you choose whether or not you want to bid for your objective, clicks, or impressions.
</li>
<li style="font-weight: 400;">
Delivery- Delivery can be standard or accelerated. Standard delivery shows your ads throughout the day, while accelerated delivery helps you reach an audience quickly for time-sensitive ads
</li>
</ol>
<h3>Step 6: Creating your ad</h3>
The type of ad you want to create depends upon your objective as discussed in Step 3. There are 2 ways to create an ad; using an existing post or creating a new ad. Please see our settled article on how to create your ad.
<h3>Step 7: Choose your advertisement placement</h3>
Ad placement is where your ad will appear. Advertisements can appear in Facebook’s mobile News Feed, desktop News Feed and right column. You may also create ads to appear on Instagram.<img alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image4_9fd900ab-eaaa-4b57-b9aa-403294e67888.png?v=1616153710">
 <img alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image3_01662578-3a0c-46ff-8b66-258d176fea37.png?v=1616153762">
That’s all. Now you have successfully created your first facebook advertisement! Even beginners without prior digital marketing experience can easily set up Facebook advertisements and watch your sales grow.
Read our other articles in our Series on Facebook Advertising:
<ul>
<li style="font-weight: 400;"><a title="4 Reasons to Advertise on Facebook" href="https://www.lucentinnovation.com/blogs/posts/4-reasons-to-advertise-on-facebook">4 Reasons to Advertise on Facebook</a></li>
<li style="font-weight: 400;"><a title="Choosing the Right Type of Facebook Ads" href="https://www.lucentinnovation.com/blogs/posts/choosing-the-right-type-of-facebook-ads">Choosing the Right Type of Facebook Ads</a></li>
<li style="font-weight: 400;"><a title="7 Quick Steps to Setting up Your Facebook Business Page" href="https://www.lucentinnovation.com/blogs/posts/7-quick-steps-to-setting-up-your-facebook-business-page">7 Quick Steps to Setting up Your Facebook Business Page </a></li>
</ul>
Lucent Innovation is a full-service Shopify web design and development company. We build ecommerce websites that are ready to sell, scale, and grow.
Contact us for your next project:
844-582-3681
<a href="mailto:shopify@lucentinnovation.com">shopify@lucentinnovation.com</a>
<a href="https://www.lucentinnovation.com/">https://www.lucentinnovation.com</a>

A Step-by-Step Guide to Advertising on Facebook

<h2>INTRODUCTION</h2>
Having your own Facebook Business page these days is crucial for businesses to generate traffic and create brand awareness. Already more than<a href="https://s21.q4cdn.com/399680738/files/doc_financials/2019/q4/FB-12.31.2019-Exhibit-99.1-r61_final.pdf"> 2.5 billion</a> people use Facebook every month, and more than <a href="https://www.facebook.com/iq/insights-to-go/tags/facebook">140 million other businesses</a> already use Facebook to connect with that massive audience. Let us learn how you can also use the massive reach of Facebook to advertise your business. 
Before you can sign up for your Facebook business page, you need to log into your personal Facebook account. But the personal account details won’t be used or shared anywhere. So, do not worry!
<h3>Step 1: Sign up</h3>
Go to facebook.com/pages/create.
Select the type of page you want to create: business/brand or community/public figure. Since we are creating a business page, choose the Get Started option as in the pic below.<img alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image2_4162e08d-cee9-4d72-bd5b-042ae55d1787.png?v=1615974691">
Next, enter your business information.
<h3>Step 2. Add Pictures</h3>
Next, upload your profile and cover images for your Facebook business page.
First upload a profile picture. If you have a business logo, use that. Make sure all pictures are enticing for your target audience and that they align with your brand. The Facebook profile picture displays best at 170 x 170 pixels on desktop and 128 x 128 pixels on mobile. Once you’ve chosen a great photo, click Upload Profile Picture.
Now choose your cover image. It will display best at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. After selecting a cover picture, click Upload a Cover Photo.
<div style="text-align: start;"><img style="float: none;" alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image3_fa60ec9b-6fed-437e-9767-5bcc0c60f0e0.png?v=1615974721"></div>
 
<h3>Step 3: Create your username</h3>
Your username is how people will find you on Facebook. The username can be up to 50 characters long. Try to make it easy to type and easy to remember. Click Create Page. Type in your new username.
 
<div style="text-align: start;"><img style="float: none;" alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image5_66a5f494-ca46-4de0-934b-79e123b73bb8.png?v=1615974872"></div>
Click Create Username when you’re done.
<h3>Step 4: Add your business details</h3>
It’s important to fill out all of the fields in your Facebook Page’s About section as Facebook is often the very first place a customer goes to get information about you. To fill out your business details, click Edit Page Info in the top menu. 
Description
This is a short description and should be maximum 255 characters.
Categories
Select a category that most closely describes your business. <img alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image1_18f8bb8c-819e-43fd-b513-efc12c8a92f6.png?v=1615974910">
Contact
Add your phone number, website address/url, and email address.
Location
Add your location so your customer knows where you’re located.
<h3>Step 5. Tell your story</h3>
Here you can add a longer description of your business such as what you do, how you started etc. To access it, click See More in the left menu, then click About, and then click Our Story on the right-hand side. When you’re finished, click Publish.
<h3>Step 6. Create your first post</h3>
Before inviting people, you can create some content for them. You can write a post to share some exciting news, upcoming promotions or industry news etc.<img alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image7_3d75227c-f230-4de5-b28d-0045162f1387.png?v=1615974989">
You can also create posts like an event or product offer.<img alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image6_7ffd63b2-896d-462c-84ea-69776eedf015.png?v=1617250928">
<h3>Step 7: Publish your page and invite an audience</h3>
After you have added all the details it’s time to publish your business.
 
<div style="text-align: center;"><img style="float: none;" alt="" src="https://cdn.shopify.com/s/files/1/1905/9639/files/image4_1438020b-da06-4e25-a5d1-23dacf37bf45.png?v=1615975044"></div>
That’s it. Your business now has a facebook page!
Helpful resource: <a href="https://blog.hootsuite.com/steps-to-create-a-facebook-business-page/">https://blog.hootsuite.com/steps-to-create-a-facebook-business-page/</a>
Read our other articles in our Series on Facebook Advertising:
<ul>
<li style="font-weight: 400;"><a title="4 Reasons to Advertise on Facebook" href="https://www.lucentinnovation.com/blogs/posts/4-reasons-to-advertise-on-facebook">4 Reasons to Advertise on Facebook</a></li>
<li style="font-weight: 400;"><a title="Choosing the Right Type of Facebook Ads" href="https://www.lucentinnovation.com/blogs/posts/choosing-the-right-type-of-facebook-ads">Choosing the Right Type of Facebook Ads</a></li>
</ul>
 
Lucent Innovation is a full-service Shopify web design and development company. We build ecommerce websites that are ready to sell, scale, and grow.
Contact us for your next project:
844-582-3681
<a href="mailto:shopify@lucentinnovation.com">shopify@lucentinnovation.com</a>
<a href="https://www.lucentinnovation.com/">https://www.lucentinnovation.com</a>

7 Quick Steps to Setting up Your Facebook Business Page

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