A Beginner’s Guide to Creating Your New Facebook Ad

Aashish Kasma|4/28/2021, UTC|4 MIN READ|
//A Beginner’s Guide to Creating Your New Facebook Ad


The type of Facebook ad you want to create for your business depends upon your objective for creating a Facebook advertisement. The objective can be to increase brand awareness, reach, traffic, etc. There are two ways to create an ad; using an existing post or creating a new ad.

  1. Using an existing post

    You can use this option to boost an existing post. To do this, select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. From here, you can choose which Page you’d like to select a post from and pick an individual post from that Page to use as your ad.

  2. Creating a new advertisement

    If you want to create a new advertisement, you first need to select a format. Facebook currently offers 5 various formats for advertisements:

    • Carousel: Create an advert with 2 or more scrollable images or videos
    • Single image: Create up to 6 variations of your advert using 1 image
    • Single video: Create an advert with one video
    • Slideshow: Create a looping video advert with up to 10 images
    • Canvas: Tell a more immersive story by combining images and videos

    After you select the format, then you need to add the content. Make sure to make your ad enticing and attractive for your target customers.

    While uploading new content, be sure to adhere to facebook design guidelines.


Facebook design guidelines:
Text: 125 characters
Ad Headline: 25 characters
Image ratio: 1.91:1
Image resolution (including CTA): 1080 x 1080 pixels
For multi-image ads -- also known as Carousel Ads -- Facebook provides the following design recommendations:
Recommended image size: 1080 x 1080 pixels
Image ratio: 1:1
Text: 125 characters
Headline: 40 characters
Link description: 20 characters
Your image may not include more than 20% text.
For video ads:
  • Format: .MOV or .MP4 files
  • Resolution: at least 720p
  • File size: 2.3 GB max.
  • Recommended aspect ratio: widescreen (16:9)
  • Facebook: 60 minutes max.
  • Instagram: 60 seconds max
Read our other articles in our Series on Facebook Advertising:
Lucent Innovation is a full-service Shopify web design and development company. We build ecommerce websites that are ready to sell, scale, and grow.
Contact us for your next project:
Aashish Kasma

Looking for



Lets Discuss

Why Lucent...



Learning comes not only with training but it comes as we facilitate the learning of the organization as well as individuals and the clients continuously refurbishing ourselves.



We believe in Innovation and have started our company based on that concept. When you don't transform you become stagnant.
Innovation arrow Transformation
arrow Growth.


Team Work

We work efficiently as a team. We self-monitor. We deliver results efficiently with the help of multiple perspectives and skill sets. We form strong working relationships as we communicate well with each other.

Lucent innovation
We are a family filled with talented experts that help global brands, enterprises, mid-size businesses or even startups with innovative solutions.
Accelerate your tech projects with us. Get in touch with us.
Follow us
lucent innnovation: cltuch

Lucent Innovation, © 2023. All rights reserved.Privacy policyDMCA compliant image