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Introduction |
Guide to Setting up Facebook Business Manager |
Create your Facebook Ads Manager account |
Start creating ads |
Select your objective |
Choosing your audience |
Set your budget |
Choose your advertisement placement |
In this article you will learn how to advertise on Facebook by following our step-by-step procedures. Facebook advertisements can be created through Business Manager or through Ads Manager. In this article we will cover creating advertisements through Ads Manager. To learn how to set up Facebook Business Manager, please read our article, A Guide to Setting up Facebook Business Manager.
Step 1: Create your Facebook Ads Manager account
To create an Ad manager account you need a Facebook Business page.
Step 2: Start creating ads
After you have created your Ads manager account you will see a performance dashboard where your campaigns and ads will be listed including your results from your Facebook ads. To create a new ad or campaign click on the green “create” button on the top left.
Step 3: Select your objective
Facebook Ad manager prompts you to choose an objective for your campaign. It offers 11 objectives to choose from as follows:
Step 4: Choosing your audience
Choosing your correct target audience is of utmost importance. To learn how to do so, please check your detailed article on that.
Step 5: Set your budget
You can set either a daily budget or lifetime budget.
Daily budget- Choose this option if you want to run your ad all throughout the day.
Lifetime budget- If you want to run your ad for a specified length of time select lifetime budget. If you choose advanced option, you get the following image:
Step 6: Creating your ad
The type of ad you want to create depends upon your objective as discussed in Step 3. There are 2 ways to create an ad; using an existing post or creating a new ad. Please see our settled article on how to create your ad.
Step 7: Choose your advertisement placement
Ad placement is where your ad will appear. Advertisements can appear in Facebook’s mobile News Feed, desktop News Feed and right column. You may also create ads to appear on Instagram.
That’s all. Now you have successfully created your first facebook advertisement! Even beginners without prior digital marketing experience can easily set up Facebook advertisements and watch your sales grow.
Read our other articles in our Series on Facebook Advertising:
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