Choosing the Perfect Facebook Ads for Your Marketing Goals

Various types of advertisements are available on Facebook. Your success in advertising will depend on the type of facebook advertisement you choose. Let us take a look at some of the Facebook advertisements available to understand which will suit your business plans and objectives the most.

1. Image ads

   These are the most simple and standard way to get started with advertising on Facebook. Image ads are the best when you are on a limited budget. You can create an image ad from your Facebook page as a boosted post or from Facebook Ads Manager.

2. Video ads

   Video ads can appear on Stories and News feed or they can appear as Stream-in ads. You can also use gifs in place of a recorded video. These ads can appear on Facebook, Instagram, and Messenger. The ads should have a definite call to action such as purchasing a product. Using the video ads, you can share your brand’s unique story.

3. Carousel ads

   A carousel ad can have upto 10 images or videos to show your product or services. People can scroll through the carousel by swiping left or right. You can use carousels: 

   1. to show different images/videos of a single product or
   2. To highlight different products

4. Messenger ads

   Messenger is used by 1.3 billion people worldwide. It’s also an amazing platform to sell your products. To create a messenger ad, simply choose Messenger as the desired placement and also the facebook feed.              

5. Collection ads

   These ads are only available for mobile devices. They allow you to showcase up to 5 products from which customers can click on to buy.                     

6. Stories ads

   As per a study by Scientific American, 72% millennials don’t rotate their phones to watch widescreen videos. Stories ads provide you the perfect opportunity to target these millennials as stories let you showcase a full screen ad on a vertical screen without rotating the phone.

Read our other articles in our Series on Facebook Advertising:

• 4 Reasons to Advertise on Facebook

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