Calculating your conversion rate is often as simple as logging into a tracking program, such as Google Analytics or the backend to your Shopify eCommerce store, and looking for the data it has provided for you.
In Shopify, this is done for you. In Google Analytics, all you need to do is add some code to your website after you set up your tracking report. From there, you can track as many campaigns as you want, from Facebook Ads to email signups on a landing page.
Or if you want to calculate manually, then conversion rate comes down to this simple formula:
(Image source: Wikipedia)
Read our other articles in our Series on Ecommerce Conversion Rate Optimization:
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