How to Increase Your Average Order Value

Getting customers to buy multiple items — and spend more money on each order—is a great way to increase sales and revenue. Here are five easy-to-implement strategies to get your customers to spend more in your online fashion store.

Average Order Value

Average Order Value (AOV) is the measure of how much money your customers spend each time they place an order through your online store.

It's quite important to identify your business and customer during specific time periods.

1. Customer Habits
2. Identify VIP customers
3. Results of Marketings
4. Revenue Earning

Its quite important point to focus on increasing AOV, there are several strategy to increase AOV.

Up-Sell and Cross-Sell 

When a customer is looking into from your store, it means they are interested to buy something which means they ready to buy. This is a unique opportunity to recommend other products that may be in their interest

Here are two effective marketing strategies you can use:

Upsell

Suggest a larger or more expensive version of a product the customer is viewing. For example: If the customer is looking at your small clutch, suggest a similarly styled handbag at a higher price point.

Cross-sell

Suggest additional items related to the product is your customer is viewing. For example: If the customer is looking at a bracelet, recommend a matching set of earrings or a necklace that complements the bracelet, enhancing the customer's shopping experience and increasing the average order value.