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INTRODUCTION

eCommerce development is on the ascent and in high demand in recent years due to the numerous advantages it provides. As a result, a plethora of eCommerce platform development platforms has emerged on the market.

In the past few years, this platform appears to have been the primary and preferred choice of retailers, with a large number of them switching to eCommerce businesses. Magento is a terrific alternative for creating an online retail shop if you want to develop an eCommerce website. This prestigious platform aids in the creation of extremely interactive, feature-rich, and configurable eCommerce websites. It provides customers with a pleasant shopping experience while increasing sales. The platform is always improving concerning its out-of-the-box features, utilities, and efficacy, so it can continue to provide improved performance and keep up with the newest marketing trends.

When it comes to developing eCommerce websites, many entrepreneurs and developers favor Magento web development. The value of digital businesses is well-known, and the latest trends are being used to make the services more appealing and user-friendly.

In this article, we'll look at some of the most important Magento e-commerce trends for 2022. We'll explore how these developments can help you develop your company and make your site more user-friendly, improving your conversion rate, and increasing your SEO rankings.

• Streaming in real-time(Live Streaming).
  This feature represents a watershed moment in eCommerce marketing. The COVID-19 pandemic sparked this latest trend for businesses to interact effectively with their potential customers. This one enables you to do a live product demonstration via social media networks or your website. eCommerce companies have used webinars, live sessions, and online meetings to accomplish this. As a result, clients can make quick purchasing selections. As a result, the company develops and expands. Magento enables you to make use of streaming live to its full potential and convert leads into sales.
  
  

• Chatbots and Artificial Intelligence.
  Artificial intelligence and chatbots supply all of the assistance you'll need to complete an online purchase. You've likely experienced a chatbot on your favorite eCommerce site while making a purchase, demonstrating that AI has arrived and extended across industries. These are generally regarded and sought-after nowadays, as the technologies assist clients in receiving high levels of satisfaction from eCommerce businesses. AI generates valuable data about the character of customers in terms of product browsing, purchasing intent, and purchasing mindset or inclination. Chatbots are another popular trend that allows you to connect with customers via pop-up dialogue windows, increase customer satisfaction, and cut costs by eliminating the need for a customer service workforce.

• Customized Push Notifications.
  Magento can help you send tailored push notifications to your website visitors. It boasts an eCommerce store's sales by a factor of ten. You can also use its personalized push alerts. Typically transmitted via browsers and SMS, they aid in lowering advertising costs, promoting specials, notifying about various offerings, increasing revenues, and instilling demand for merchandise.
  
  
• Technology for Voice Search.
  Although the service is still in its early stages, this feature is very similar to Google Assistant, Siri, or Alexa. It has a good chance of having a significant fan base and admirers in 2022. It eliminates the need to type search queries and saves a significant amount of time. You can ask a question using voice search and get an appropriate response quickly. Currently, voice search technology appears to be generating billion-dollar sales. As a result, it's difficult not to get engaged with a feature that can help you make a fortune as a businessperson. It is popular because of its speed, accessibility, and ease of use.

• AR/VR.
  The integration of Virtual And augmented Reality is one of the most sought-after and unique Magento eCommerce trends in development. AR and VR are currently widely used in a variety of industries. The way individuals buy things on the internet has changed as a result of technological advancements. Clients can take a virtual reality experience to check out the form, color, size, look, and location of a product they want to buy. This cutting-edge technology not only improves the customer experience but also aids businesses in reaching and communicating with their target customers, as well as attracting new ones.

• Marketplace for Social Media.
  These days, social media platforms are all the rage. They're online marketplaces where sellers and buyers can trade goods and services. The best aspect is there are no costs associated with it. Etsy, Facebook Marketplace, Instagram, and other social media platforms are available.

There are two explanations why social media markets will grow in popularity. One reason is that users already spend money on social media applications, and they expend more time on social applications than they do online shopping.

Sellers will reap numerous benefits and sales as a result of Magento's foray into this type of e-commerce site promotion. Of course, in 2022, you should be prepared! Ecommerce is becoming more popular, and third party companies  like Lucent Innovation that support  Magneto development are helping to make it profitable. Online shopping platforms will continue to thrive as new marketing tactics are discovered daily, allowing them to comfortably outperform the competition. Keep an eye out for the major Magneto eCommerce development trends for 2022 that we highlighted, and make sure your company takes advantage of them so you can outperform your competitors.

Lucent Innovation is one of the best Magento development companies, and we work hard to keep on top of the latest technology developments, incorporating them into our corporate culture and delivering superior commercial results.

We're a full-service digital solutions company with a lot of e-commerce experience. We create unique apps for our clients, resulting in increased corporate efficiency, growth, and profitability. We also design e-commerce websites that are ready to sell, extend, and grow.

Get in touch with us for your next project!

info@lucentinnovation.com 

https://www.lucentinnovation.com/