Share
Walmart.ca noticed that a large chunk of the traffic to their e-commerce website came from mobile devices, like tablets and smartphones.
Unfortunately, the page wasn’t optimized for mobile at all, resulting in 2 major problems.
The design was not great and the loading times gigantic. 2 proven revenue killers, because online, it has to be beautiful and fast.
This is what the redesign looks like:
Walmart was able to boost loading times by about 35%. The design has been improved and holds up to modern user experience criteria. Furthermore, the website is now responsive and exactly fits itself to custom browser and screen sizes for different kinds of tablets and smartphones. Results were very positive for the responsive design. Conversions were up by 20%, mobile orders were up by 98%.
Conclusion
There are many "best practices" out there when it comes to CRO but, ultimately, you need to find out what your customers respond to, and what drives results for your business.
Follow these steps for optimizing your own website’s conversion rate:
Read our other articles in our Series on Ecommerce Conversion Rate Optimization:
Lucent Innovation is a full-service Shopify web design and development company. We build eCommerce websites that are ready to sell, scale, and grow.--
Contact us for your next project:
844-582-3681
shopify@lucentinnovation.com
https://www.lucentinnovation.com/
Share
Looking for
Solutions?
Yaani PatelJuly 22, 2022
Aashish Kasma & Vedika PandeySep 14, 2022
Learning comes not only with training but it comes as we facilitate the learning of the organization as well as individuals and the clients continuously refurbishing ourselves.
We believe in Innovation and have started our company based on that concept. When you don't transform you become stagnant.
Innovation Transformation
Growth.
We work efficiently as a team. We self-monitor. We deliver results efficiently with the help of multiple perspectives and skill sets. We form strong working relationships as we communicate well with each other.
Lucent Innovation, © 2023. All rights reserved.Privacy policy