Why does ecommerce conversion rate optimization matter?

Ashish Kasama|September 9, 2020|3 Minute read|
Blog / Technology Posts / Why does ecommerce conversion rate optimization matter?



Walmart.ca noticed that a large chunk of the traffic to their e-commerce website came from mobile devices, like tablets and smartphones.

Unfortunately, the page wasn’t optimized for mobile at all, resulting in 2 major problems.

The design was not great and the loading times gigantic. 2 proven revenue killers, because online, it has to be beautiful and fast.

revenue killers

This is what the redesign looks like:

revenue killers example

Walmart was able to boost loading times by about 35%. The design has been improved and holds up to modern user experience criteria. Furthermore, the website is now responsive and exactly fits itself to custom browser and screen sizes for different kinds of tablets and smartphones. Results were very positive for the responsive design. Conversions were up by 20%, mobile orders were up by 98%.


There are many "best practices" out there when it comes to CRO but, ultimately, you need to find out what your customers respond to, and what drives results for your business.

Follow these steps for optimizing your own website’s conversion rate:

  • 1. Calculate your conversion rate and compare it with the industry benchmark to check potential for improvement.
  • 2. Experiment with CRO strategies to discover what works for your business.

Read our other articles in our Series on Ecommerce Conversion Rate Optimization:

Lucent Innovation is a full-service Shopify web design and development company. We build eCommerce websites that are ready to sell, scale, and grow.-- 
Contact us for your next project:


Ashish Kasama

One-stop solution for next-gen tech.

Related Blogs

The latest from our innovation team


Uncover Hidden

Growth Opportunities

With Data Science, AI & ML.

Get a FREE Consultation


We offer our expertise in a number of business domains. We try to deliver the best services right from pre built platforms to custom solutions.

10+ years of industry experience

1000+ global base of customers

500+ qualified resources

Transparent cost

Get a quote now !


100% confidential and secure

Read *T&C

Our Global Footprint

Lucent innovation
We are a family filled with talented experts that help global brands, enterprises, mid-size businesses or even startups with innovative solutions.
Accelerate your tech projects with us. Get in touch with us.
Follow us
lucent innnovation: cltuch

Lucent Innovation, © 2024. All rights reserved.Privacy policyDMCA compliant image