Custom Shopify Product Builder for a European Fashion Brand

Challenges

Before partnering with us, the client was using a third-party tool to customize their product builder. The client was struggling with lots of things, such as slow loading, inefficiency in inventory tracking, rigid customization logic while customizing the product, limited control on backend, and the warehouse team was facing issues in identifying exact products for fulfillment.

The main objective included;

• Take complete control over customization logic.
• Improved visibility of SKU and inventory.
• Eliminate dependency on third-party tools.
• Deliver a seamless user experience.

Solution

As a Shopify expert agency, we developed a personalized system to customize products with a step-by-step approach. The system is perfectly aligned with user demands while providing complete control on the backend. To overcome these hurdles;

Shopify remains the core of our technology toolset and works as a commerce engine, to build a custom Shopify app. The app handles product logic, bundling, and personalization. We composed custom elements like bags, ropes, fabrics, straps, and carabiners into bundles and linked them to proper SKUs.

Next, we prepared a step-by-step customization journey for the admin to determine customization questions based on fabric type, strap, and further accessories.

React handles the frontend side, powering a Single Page App (SPA) for rapid interactions. This way users can make selections in real-time with 2D previews via transparent PNG and WebP assets. These assets cut down the load time and provides instant visual feedback to customers.

Node.js is used for backend operations that handle server-side logic, validation rules, and API communication. We hooked it all to MySQL for strong storage of configs, preferences, and rules while ensuring no lag during sessions.

Amazon Web Service was used to host and deploy the entire system while working on secure storage and stable development setups to support future growth. Now the setup manages all the entities with complete control, real-time visibility, and all without depending on third-party tools.