If you want to advertise on Facebook you will need Facebook Business Manager. It is a tool that keeps Facebook business assets centralized, safe, and organized. As Facebook itself explains, “Business Manager serves as a one-stop shop to manage business tools, business assets and employee access to these assets.” It’s the place to manage all of your Facebook marketing and advertising activities. Let us look at the steps to create your Facebook Business Manager account.
To create a Facebook Business Manager account, you will need to have a personal Facebook profile to confirm your identity. However, no one can see your personal details; be it co-workers or customers.
Here you can add an existing Facebook business page or create a new one. However, if you use Business Manager to manage clients’ Facebook pages and ad accounts, it’s important that you use the “Request Access” option rather than the Add Page option.
To create a new Facebook Business page please check out our detailed article: 7 Quick Steps to Setting up Your Facebook Business Page.
If you already have a Facebook page and you want to add it to Facebook Business Manager, see the following steps:
Once you add your ad account to Facebook Business Manager you can’t remove it. To add a client's ad account, select the “Request access” option.
From the Business Manager dashboard, click Add Ad Account, then Add Ad Account again, and then enter the ad account ID, which you can find in Ads Manager.
You can add team members to help you manage your Facebook business page and ad campaigns.
You can add your Instagram account if you like.
A Facebook Pixel is a small bit of code that Facebook generates allows you to track conversions, optimize Facebook ads, build targeted audiences for your ads, and remarket to leads. We recommend setting up a Pixel as it provides very valuable information. To learn how to set up a Facebook pixel please read our article, How to Create a Facebook Pixel
Voila! You are all done. Now you are ready to place your first ad through the Business Manager.
To place a ad,
Read our other articles in our Series on Facebook Advertising:
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