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If you are interested in selling your products through Google Shopping, setting up your Google Merchant Center account is the first step. After that, it is time to create your product feed. Your product feed tells Google about the products you want to sell and contains all the essential info; product name, images, price, description, etc.... This is essential as it will help Google display your product on Google Shopping when a shopper searches for a similar item.
Using the Google Sheets option, you can upload your own spreadsheet or use a template provided by Google Merchant Center. You can also create an upload schedule depending on how often you update your inventory.
Go to Step 5 if you want to choose a template provided by Google Merchant Center or Step 6 if you want to create your own template.
Check here for the full list of Google’s Product data specification here.
That’s all! You have successfully created your product feed.
To access your product feed on your Google Merchant Center account, go to Products > Feeds > Primary feeds.
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