Facebook pixels collects data that helps you track conversions from Facebook ads, optimize ads, and build targeted audiences for future ads.
Next you need to install the pixel code on your website to begin gathering the data. You have the following ways to set up your pixel:
Check out our previous article, What is a Facebook Pixel and 5 Ways to Use It, to learn about the 17 Facebook events you can track. For each event you need to choose whether to track on page load or on inline action.
If you want to track custom events, go to your Facebook Events Manager, choose Custom Conversions from the top left menu, then click Create Custom Conversion to define your custom conversion event using URL rules.
Before you use Pixel data, check if it is being collected properly.
You need to let your customers know that you are collecting all this data through Pixel. This is a rule as per facebook.
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