|5 ways to use your Facebook Pixel|
|Optimize Facebook ads for conversions|
|Optimize Facebook ads for value|
|Use Facebook conversion tracking|
|Use Facebook retargeting|
|Expand customer base|
|How to use the Facebook pixel|
If you want to advertise on Facebook then a Facebook Pixel is a tool that will definitely be worth your money. It’s just a piece of code that you place on your website to help collect data used to track conversions from your Facebook ads, optimize those ads, and build targeted audiences for future ads. It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.
5 ways to use your Facebook Pixel
You can install a Facebook Pixel even if you are not using Facebook ads. It can still be useful by collecting important data for future use. Now let us understand some different ways you can use the Pixel.
You can use facebook tracking pixel data to optimize your Facebook ads for specific conversion events on your website. Without a pixel the only conversion you can optimize for is link clicks. With the pixel you can optimize for conversions that align more closely with business goals like purchases and sign-ups.
Facebook collects data on your customers; such as, who buys from your site and how much they spend. Pixels can optimize your ad audience based on value. This means it will show your ad only to people who are high-value buyers.
Pixels allows you to see how people interact with your website after viewing your Facebook ad. You can also track customers across their devices. This can help you understand where your customers buy your products; i.e. mobile or desktop. Refine your ad strategy accordingly and calculate your return on investment.
Pixels gathers data that allows you to show targeted ads to people who have already visited your site; such as those who added items to their shopping cart but didn’t buy. You can then show them an ad for that item and perhaps offer a deal or incentive to purchase.
Pixel data can help you identify people who have similar likes, interests, and demographics to those who are already interacting with your website.
How to use the Facebook pixel
With so many ways that you can use the Facebook Pixel it’s important to know the best way for you to use it.
Pixels can be used for two different kinds of events:
The 17 standard Facebook pixel events, which you can simply copy and paste, are:
You can use custom events to collect more details than Facebook pixel standard events can provide.
Read our other articles in our Series on Facebook Advertising:
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Yaani PatelJuly 22, 2022
Aashish Kasma & Vedika PandeySep 14, 2022