Email marketing is a digital marketing strategy that uses email to promote your business’s products or services. Using Email marketing, you can keep your customers updated on the latest news about your company, sales promotions, and exclusive deals for your subscribers. It can be a powerful tool to keep our customers informed and in touch. Most importantly, it can boost conversions and revenue by providing subscribers and customers with valuable information.
Advantages of email marketing
Email marketing is a popular marketing tool because it prompts the user to take some kind of action - an email will sit in the inbox until it’s read, deleted, or archived.
High conversion rates
For every $1 spent, email has an average return on investment (ROI) of $44 or a 4400% ROI, according to a study by Campaign Monitor. On a global level, as per Statista, 30% of marketers say email marketing has the highest ROI.
Build better relationships and generate leads
Email marketing helps build better relationships through personalized engagement and that, in turn, helps drive traffic to your blog, social media, or anywhere else you’d like customers to visit.
Boost brand awareness
Emails can be used to keep your company and its services on the top of mind of your prospective customers especially when they are ready to engage.
Promote your content
Email marketing can be used to share relevant blogs or any other useful contents with your prospects. You can also use email marketing to promote your products and services. 86% of consumers like to receive a promotional email from brands they subscribe to at least once per month.
Email is the #1 communication channel
There are 3.8 billion email users worldwide and at least 99% of consumers check their email on a daily basis. So this makes emails a perfect place to reach out to customers.
Lucent Innovation is a full-service Shopify web design and development company. We build ecommerce websites that are ready to sell, scale, and grow.
Contact us for your next project: