Oftentimes marketers spend a lot of time on the design of the email template. They want to create a really beautiful email. It makes perfect sense as you want to have the best campaign. However, it’s equally important to pay attention to the content and the type of marketing email you are sending.
This email is used to promote a new marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer.
Most companies send a weekly or monthly product digest to keep their customers or fan base up-to-date with the latest features. Instead of flooding your audience's email inbox with every minor product update, send them a periodic email with each update clearly and briefly mentioned.
Many companies send a roundup of stories or articles published weekly or monthly. Be sure to include a headline, a brief summary or introduction, and a CTA for recipients to read more. Also make sure to share them in a visually appealing way.
Email is a great tool for promoting an upcoming event you're hosting. But if you want your contacts to register for the event, it is important that you clearly showcase why that event is worth their attendance. You can do it by creating attractive visuals and highlighting the benefits of your event.
Sending a new subscriber welcome email or if you're hosting an event, sending event alerts to the registrants of any new event updates, are examples of dedicated sends.
Co-marketing is when two or more companies partner together for some task, event, or other promotion. Make it clear that this offer or event is the result of a partnership with another company. Be sure to include the logo of the other company as well.
It is equally important to send regular internal updates or newsletters to your company’s employees to keep them updated about the latest company information -- whether it be new product updates, marketing offers, or events.
Confirmation emails are very important to users. The best example is after an online purchase or buying tickets. Confirmation emails should be clear and state what was purchased.
A kickback email should be automatically triggered whenever a user fills out a form on one of your landing pages. These kickback emails are often referred to as thank-you emails. Keep these emails simple and only thank the users for their form submission.
Read our other articles in our Series on Email Marketing:
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Yaani PatelJuly 22, 2022
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