Challenges
Buying eyewear online is different from shopping for most products. Customers want to compare frames, understand how they might look, and move easily between browsing, eye appointments, and checkout. Lenskart Singapore wanted its Shopify storefront to make this entire journey feel more connected and reassuring.
Storefront performance was an important part of that experience, especially across product-heavy pages where speed could directly affect browsing. The appointment-booking and cart journeys also needed to feel more direct, while the team wanted greater flexibility to run timely offers such as weekend discounts.
At the same time, the online experience needed to give customers more confidence while choosing frames. Virtual try-on could make product discovery more interactive, while product bundles could help shoppers find useful combinations and add more value to each purchase.
Overall, the focus was on making the digital eyewear journey faster, easier to navigate, and more engaging from the first product view to the final purchase.
Solutions
Lucent Innovation helped Lenskart Singapore reshape the storefront around a faster and more connected shopping journey. Drawing on its React JS development services, the team used React.js and Next.js across key storefront experiences to improve responsiveness and make product browsing smoother across devices.
The booking and cart journey was also simplified so customers could move more easily from exploring products to scheduling an eye appointment or completing a purchase. Custom discount logic gave the Lenskart Singapore team greater flexibility to run weekend offers while keeping the shopping experience simple for customers.
To make online frame selection more interactive, Ditto’s Virtual Try-On technology was integrated into the storefront. Customers could see how different frames might look on them before making a choice, bringing more confidence to the online eyewear experience.
Product bundles were also introduced to help shoppers discover useful combinations and get more value from their purchase. Together, these improvements created a storefront that felt faster, easier to navigate, and more engaging from product discovery through to checkout.
