What are the two ways to create a Facebook ad?

You can boost an existing post or build a new advert from scratch. To use a post, choose the Use Existing Post option in Facebook Ads Manager, pick the Page, then pick the individual post to run as the ad. Creating a new advert instead starts with choosing a format, then adding the content.

What ad formats does Facebook offer?

Five. Carousel creates an advert with two or more scrollable images or videos. Single image allows up to six variations of the advert from one image. Single video uses one video. Slideshow builds a looping video advert from up to ten images. Canvas combines images and videos to tell a more immersive story.

What are the design specs for a single image Facebook ad?

Facebook recommends 125 characters of text, a 25-character ad headline, a 1.91:1 image ratio, and an image resolution of 1080 x 1080 pixels including the call to action. Sticking to these avoids the ad being cropped or truncated in the feed, which is where the recommendations come from in the first place.

How do Carousel ad specs differ from single image ads?

Carousel ads use a 1:1 image ratio at a recommended 1080 x 1080 pixels, and allow more copy fields: 125 characters of text, a 40-character headline, and a 20-character link description. The image may not include more than 20% text, which is the constraint most often missed when reusing existing creative.

What are the requirements for Facebook video ads?

.MOV or .MP4 files, at least 720p resolution, and a maximum file size of 2.3 GB. Widescreen 16:9 is the recommended aspect ratio. Length limits differ by platform: up to 60 minutes on Facebook, but only 60 seconds on Instagram, so a single video intended for both has to fit the shorter limit.

A Beginner’s Guide to Creating Your New Facebook Ad

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TL;DR

This blog explains how to create Facebook ads, either by boosting an existing post or creating a new ad. It outlines five ad formats (carousel, single image, single video, slideshow, and canvas) and provides design guidelines for each, ensuring optimal ad performance.

The type of Facebook ad you want to create for your business depends upon your objective for creating a Facebook advertisement. The objective can be to increase brand awareness, reach, traffic, etc. There are two ways to create an ad; using an existing post or creating a new ad.

Using an existing post

You can use this option to boost an existing post. To do this, select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. From here, you can choose which Page you’d like to select a post from and pick an individual post from that Page to use as your ad.

Creating a new advertisement**If you want to create a new advertisement, you first need to select a format. Facebook currently offers 5 various formats for advertisements:

Carousel**: Create an advert with 2 or more scrollable images or videos

Single image: Create up to 6 variations of your advert using 1 image
Single video: Create an advert with one video
Slideshow: Create a looping video advert with up to 10 images
Canvas: Tell a more immersive story by combining images and videos

After you select the format, then you need to add the content. Make sure to make your ad enticing and attractive for your target customers.

While uploading new content, be sure to adhere to facebook design guidelines.

Facebook design guidelines: ** **

For single image ads, Facebook asks that users adhere to the following design recommendations:

Text: 125 characters**Ad Headline: 25 charactersImage ratio: 1.91:1Image resolution (including CTA): 1080 x 1080 pixels

For multi-image ads** -- also known as Carousel Ads -- Facebook provides the following design recommendations:

Recommended image size: 1080 x 1080 pixelsImage ratio: 1:1Text: 125 charactersHeadline: 40 charactersLink description: 20 characters Your image may not include more than 20% text. For video ads:

Format: .MOV or .MP4 files
Resolution: at least 720p
File size: 2.3 GB max.
Recommended aspect ratio: widescreen (16:9)
Facebook: 60 minutes max.
Instagram: 60 seconds max

Read our other articles in our Series on Facebook Advertising:

Lucent Innovationis a full-service Shopify web design and development company. We build ecommerce websites that are ready to sell, scale, and grow.

844-582-3681 shopify@lucentinnovation.com

https://www.lucentinnovation.com

Aashish Kasma

Co-founder & CTO, Lucent Innovation

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