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What is Google Shopping?
Aashish KasmaDecember 30, 2020

What is Google Shopping?

This blog explains how Google Shopping lets retailers advertise products directly on Google with images, prices, and details. To sell,...
Everything You Need to Know to Sell on Google Shopping
Aashish KasmaDecember 23, 2020

Everything You Need to Know to Sell on Google Shopping

Google Shopping lets retailers advertise products directly on Google, boosting visibility and conversions. Here we talk about setting up a...
Trends That Will Shape 2020 Holiday Season
Aashish KasmaDecember 9, 2020

Trends That Will Shape 2020 Holiday Season

As the holiday season nears, online shopping will dominate, with 97% of Black Friday sales happening online. Mobile commerce is...
5 Strategies to Help Your Ecommerce Business During COVID-19
Aashish KasmaDecember 2, 2020

5 Strategies to Help Your Ecommerce Business During COVID-19

This blog highlights strategies to improve ecommerce businesses post-COVID-19, including targeting high-intent traffic, optimizing mobile-first design, and using remarketing. It...
Maximize Revenue with Shopify Subscription Models
Aashish KasmaNovember 18, 2020

Maximize Revenue with Shopify Subscription Models

Lucent Innovation created custom Shopify subscription models for Tayst.com (compostable coffee pods) and HeadandHeal.com (CBD oils). These custom solutions cater...
Shopify Product Personalization: How to Boost Sales
Aashish Kasma, Krunal K.November 5, 2020

Shopify Product Personalization: How to Boost Sales

Product personalization on Shopify lets customers customize what they buy, from engraving text to choosing colors, materials, and styles. Stores...
How to Starting Your New Dropshipping Business
Aashish KasmaOctober 28, 2020

How to Starting Your New Dropshipping Business

We discuss the key steps to starting a successful dropshipping business here. It includes setting up logistics, selecting a niche,...
Avoid These Mistakes When Starting Your Dropshipping Business
Aashish KasmaOctober 21, 2020

Avoid These Mistakes When Starting Your Dropshipping Business

This blog highlights common mistakes to avoid when choosing a niche for a drop shipping business. It advises against selecting...
How to Find the Right Dropshipping Product
Aashish KasmaOctober 15, 2020

How to Find the Right Dropshipping Product

Know about the benefits and uses of Facebook Pixel. A tool that tracks user interactions with your website and Facebook ads....
How to Start a Dropshipping Business in 5 Steps
Aashish KasmaOctober 8, 2020

How to Start a Dropshipping Business in 5 Steps

Dropshipping is an accessible way to start an ecommerce business without significant capital. This article outlines the key steps: setting...
Ecommerce Conversion Rate Optimization
Aashish KasmaSeptember 30, 2020

Ecommerce Conversion Rate Optimization

Learn how to calculate and improve your eCommerce conversion rate with strategies such as A/B testing, removing distractions, and optimizing...
What Is a Good Conversion Rate for Your Online Business?
Aashish KasmaSeptember 16, 2020

What Is a Good Conversion Rate for Your Online Business?

What’s a good conversion rate for your ecommerce site? Here we highlight industry benchmarks for ecommerce, B2B websites, landing pages, and...

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