Technology Posts
Deep-dive into technical articles, tutorials, and best practices from our expert development team.
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Aashish KasmaMarch 31, 2021
Choosing the Perfect Facebook Ads for Your Marketing Goals
This blog explains various types of Facebook advertisements, including image ads, video ads, carousel ads, messenger ads, collection ads, and...
Aashish KasmaMarch 24, 2021
4 Key Reasons Why You Should Advertise on Facebook for Business Growth
This blog highlights the benefits of advertising on Facebook, which boasts over 2.5 billion users. It has powerful micro-targeting capabilities,...
Aashish KasmaMarch 23, 2021
Lucent Innovation Wins Top Digital Strategy Agency in 2021 by Clutch!
Lucent Innovation, a leader in Shopify e-commerce website development, was awarded a prestigious 2021 Clutch Leader Award for exceptional client...
Aashish KasmaMarch 10, 2021
How to Conduct a Customer Behavior Analysis?
This blog explains how to conduct customer behavior analysis to improve business success. Key steps include segmenting customers, identifying their...
Aashish Kasma, Krunal K.February 24, 2021
Customer Behavior Analysis & Segmentation
Define one decision before touching data. "Understand our customers" is not an objective; "reduce cart abandonment for returning customers" is.Combine...
Aashish KasmaFebruary 17, 2021
A Quick Tour of Shopify Subscription Models
Lucent Innovation specializes in designing tailored subscription models for ecommerce businesses. For different clients we created unique subscription plans using...
Aashish KasmaFebruary 10, 2021
Getting Started with Product Personalization on Shopify
Customization adds a personal touch, attracts more buyers, and allows businesses to better understand customer preferences, helping in revenue growth....
Aashish KasmaFebruary 3, 2021
Pros and Cons of Selling Digital Products on Shopify
Digital products like eBooks and music offer low overhead, high profit margins, and instant delivery, making them an ideal eCommerce...
Aashish KasmaJanuary 27, 2021
6 Ways to Optimize your Google Shopping Data feed
This blog provides six tips to optimize your Google Shopping data feed, including adding trusted merchant reviews, rich snippets, and...
Aashish KasmaJanuary 20, 2021
How to Create a Google Shopping Campaign
Create a Google Shopping campaign to advertise your products effectively. Learn how to link accounts, set up campaigns, place bids,...
Aashish KasmaJanuary 13, 2021
Create your Google Shopping Data Feed
Setting up a Google Shopping Product Feed is essential for showcasing your products to the right audience. This guide walks...
Aashish KasmaJanuary 6, 2021
How to Set Up Google Merchant Center Account
To sell on Google via Google Merchant Center, start by creating a Google account and adding your business details. Choose...
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